Commercial Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
- Work within a highly dynamic business with the energy and style of a startup
- Be part of building a business thats launching new products and events at scale
- Take the opportunity to accelerate your career and make a real impact
The Role
We are seeking a demand & lead generation marketer who will be responsible for the strategy and execution of commercial marketing programs that capture and nurture exhibitor leads across multiple channels. In this role youll be responsible for programs to generate and nurture leads across all stages of the funnel via content SEM email retargeting events and targeted social advertising.
The individual will be digitally savvy analytical and data oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing automation technologies would be an advantage. The candidate will also be a brilliant communicator and stakeholder manager supporting the sales team by delivering leads of exhibitors for our shows and looking after the entire exhibitor journey.
Key Responsibilities
PLANNING & CAMPAIGN MANAGEMENT
Build a funnelbased demand gen / lead gen strategy to deliver the highest quality qualified leads to our commercial teams
Build ABM strategies for key clients
Build operational implementation plans and ensure adherence to deadlines (including Gantt charts Time & Action Plans Content Calendars Budget Trackers)
Identify target segments to build engage and deliver MQLs to the commercial team
Develop demand gen / lead gen marketing budgets in line with plans and maintain budget trackers
Optimise spend across marketing channels
Build website strategy on relevant landing pages to maximise relevant traffic and conversion to lead generation activities
Sales alignment and process: how leads are handed off to the sales team (MQL to SQL) to align on lead quality and more efficient lead qualification with regular feedback loops
Competitor & Market Analyses
ANALYSIS & INSIGHT
Monitor campaign performance produce monthly MQL reports including the changes you will make to campaign execution based on data insights
Share relevant insights with sales and event team to drive revenues or pursue new opportunities
Analyse and report trends over time and use these insights to build more effective campaigns
Work with data & insights specialists to capture relevant and timely data (ensuring accurate tagged data is collected and standardised across all of your lead generation activities)
Work with internal teams to ensure data governance and data management policies are adhered to
Use recommended campaign analytics dashboards daily to monitor performance
Build a culture of testing and metricsdriven decision making in the team
Share case studies with marketers within the team division and wider Informa Markets
MARKETING EXECUTION
Identify target universe and key segments within target universe
Output multichannel campaigns across email marketing paid search and paid social remarketing web and social
Write copy to reach engage and convert potential exhibiting universe into warm leads
Use of CRO to optimise your online activity consistently
Monitor and adjust digital marketing activity based on performance metrics
Ensure all marketing collateral email marketing website content and digital marketing is thoroughly proofed adheres to brand guidelines and agreed Informa standards.
Qualifications :
Educated to degree level or equivalent
Background Knowledge Skills & Experience:
Demand generation / lead generation experience
Full funnel marketing experience
Excellent analytical skills
Cando attitude
Database development and growth including segmentation / advanced targeting
Building relationships with partners and stakeholders
Analytical and questioning mindset
Salesforce Experience
Email marketing experience
Strong copywriting skills
Deadline and target driven
Excellent verbal and written communication skills
Desirable
Experience of using marketing automation technology (preferably Eloqua)
Experience of working with CMS platforms (but coding knowledge not required)
Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)
The right candidate is an accomplished commercial marketer focused on the generation of new leads and nurture of our lapsed customers.
Additional Information :
Core Benefits:
- Medical Insurance for individual and family
- Annual leave 25 days
- Manager and above School fees contribution 40000 SAR per child per year up to a max of three children
- Wellbeing Benefits
- Remote working on Sundays
- Working anywhere 1 month every year
- Family visa costs* (up to a max of three children)
- Individual annual flight allowance* (Expat only)
International Relocation Package*:
- Paid flight to Riyadh (for you and your dependents)
- 60 days accommodation or suitable serviced apartment from your arrival date. Alternatively if you already have accommodation in Riyadh and do not require a hotel or serviced apartment then we provide a oneoff payment of SAR 5000
- SAR 2500 towards shipping goods/excess baggage costs on production of receipts/invoices
Local Relocation Package*:
- Paid flight to Riyadh (for you and your dependents)
- 30 days accommodation or suitable serviced apartment from your arrival date. Alternatively if you already have accommodation in Riyadh and do not require a hotel or serviced apartment then we provide a oneoff payment of SAR 5000
- SAR 2500 towards shipping goods/excess baggage costs on production of receipts/invoices
*If eligible
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
