Customer Marketing Manager

Summary

IFS is seeking a highly capable selfdirected Install Base Senior Marketing Manager. In this role you will develop a deep comprehension of the IFS and IFSs customer GTM strategy and work directly with the IFS marketing team to develop and deliver marketing programs that retain and grow IFS existing customer base. You will be accountable for working with our global marketing team to design messaging and enable campaign strategies to help grow the IFS customer network. You will be part of the install base marketing team for the North America team participating in regular team calls inperson meetings and planning sessions. You will also act a key marketing contact defining the regional strategy as well as building and executing annual joint marketing plans and programs. You will create the install base marketing strategy and execute and monitor campaigns including being an expert resource on the install base process guidelines and compliance for internal marketing teams.

The ideal candidate has experience in B2B enterprise technology marketing an entrepreneurial spirit and a successful track record in managing to install base marketing and building top of funnel pipeline.

Responsibilities

Entrepreneurial mindset and forward thinking to capitalize on the IFS ecosystem

Develop a comprehensive customer and user group plan that leverages cuttingedge tactics uncovers areas of improvement and optimizes marketing dollars while generating customer pipeline

Create strategies and plans that focus on upselling and crossselling into our customer base with a Customer4Life mentality

Leverage a broad and appropriate mix of marketing programs events direct and digital marketing to maximize awareness relevancy consideration and adoption of IFS solutions within customer accounts

Cultivate longterm relationships with customers through direct and indirect communications and strategies

Develop and execute new unique and effective ideas that make IFS part of the fabric of the customer organization

Resultsdriven

Manage program execution against defined timelines and within budget; set appropriate KPIs and track measurements to determine impact and ROI

Manage to program results pivot if a campaign/tactic is not working

Meet marketing targets within the approved budget

Execute install base campaigns

Propose and get leadership buyin on targets

convey the success of campaigns to corporate

Create campaigns/tactics to support the user community and targets

Build User Group Followership through Effective Communications

Coordinate user group community outreach with each respective AE (lock step in communication)

Uncover $X pipeline revenue based on user group interaction (2025 target to be announced)

Use judgment with messaging and the amount of communication with customers

Identifying customer sat issues working with the AEs to turn them into opportunities

Leverage the community site to capitalize on user group and customer communication

Amplifying Customer Success

Work with regional and central customer advocacy teams to expand the NA Customer Reference program

Leverage the user group community to meet the GPI 5star target

Identifying customer sat issues working with the AEs to turn them into opportunities

Leverage the user community to increase customer stories/videos

Execute welcome and golive kits that introduce them to the IFS ecosystem (including the user group community)

Internally amplify new customer wins

Support Customer Events

Work with the central and regional team to optimize IFS Unleashed

Project manage the regional aspect of IFS Unleashed

Strategize and project manage regional IFS user group meetings IFS Connects some internal meetings etc.

Qualifications :

Possess an expert understanding of how to drive business and marketing with and through the customer ecosystem

Experience in B2B marketing leadership most specifically in the area of business software applications

Experience leveraging a broad range of demandgeneration marketing tactics such as digital tradeshows business development teams email marketing thirdparty programs etc.

Accomplished range of skills from highlevel strategic thinking to creative and execution

Experience in any of the following industries would be a plus: Manufacturing EC&I EU&R Aerospace & Defense or Field Service Management

Demonstrate ability to tie marketing programs to ROI metrics

Strong team player motivated to work collaboratively across a variety of stakeholders

Knowledge of industry tools including Marketo Outreach CRM LinkedIn PowerBI etc.

Professional level presentation and written communication skills

Recommended 7 years of experience in leading marketing and communications

Demonstrates strong project management skills and is a proactive selfstarter

Strong organizational and time management skills and ability to handle multiple projects and meet deadlines

Able to simplify/synthesize complex data from a variety of sources and then communicate solutions in a simple fresh perspective that clearly outlines the roles and deliverables of marketing channels

Possesses analytical mindset and innate curiosity valuing research insight metrics and datadriven decisionmaking

Develops positive relationships across all levels of seniority crossfunctionally leveraging communications and project management skills to ensure consistency and alignment between all stakeholders internally and externally

Maturity confidence and perspective to manage quick/unexpected transitions or conflicts to successful resolution

Will need to be comfortable in a highperforming fastpaced environment can adapt quickly to support the development of content and decision making in rapidly developing timesensitive situations

Ability to travel as needed

Additional Information :

At IFS you will work in a growing global enterprise software company where informal hierarchies promote simplicity and trust with responsibility. We strive to deepen our expertise by taking on challenging and varying work assignments in a collaborative environment together with committed colleagues.

With professionalism and a strong customer focus in everything we do from R&D to Sales and Consultancy we are proud to serve worldclass customers all over the globe with our leading products.

If you want to change the status quo well help you make your moment. Join Team Purple. Join IFS.

What Were Offering

• Salary Range:  $95000 to $115000 plus 10% annual bonus
• Flexible paid time off including sick and holiday
•  Medical dental & vision insurance
•  401K with Company contribution
•  Flexible spending accounts
•  Life insurance and disability benefits
•  Tuition assistance
•  Community involvement and volunteering events

M/F/Disabled/Vet VEVRAA Federal Contractor.  We are a DrugFree Workplace. Interested candidates should apply at:

All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran. VEVRAA Federal Contractor Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or status as a protected veteran. VEVRAA Federal Contractor Equal Opportunity Employer

Remote Work :

No

Employment Type :

Fulltime