Senior Data Analyst NY Hybrid
Senior Data Analyst NY Hybrid
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Salary Not Disclosed
1 Vacancy
Job Description
What You Will Do:
You will be a critical member of the Audience Strategy team responsible for using advanced analytics to provide datadriven insights and strategies for clients. Your work will empower clients to improve campaigns enhance creative strategies and gain a deeper understanding of their target audiences and campaign performance. You will report to the VP of Sales and Product Marketing. This is a hybrid position you will from the Audigent office located in New York NY 3 days per week.
Main Responsibilities:
- Be a technical resource and data expert within the Audience Strategy team.
- Extract manipulate and analyze data from our database to uncover relevant insights for programmatic campaigns.
- Provide audiencelevel insights including:
- Audience overindexing analysis against other datasets.
- Demographic breakdowns (e.g. age and gender).
- Affinity and behavioral crossover analysis.
- Geographic insights.
- Collaborate with clients to create lookalike (LAL) audiences by applying Audigents taxonomy and highindexing segments.
- Develop and deliver data visualizations and reporting dashboards using tools like Tableau Power BI or similar platforms.
- Use your knowledge of the programmatic ecosystem to support campaign optimization efforts and provide recommendations.
- Build compelling presentations and reports using Excel (can perform complex functions) and PowerPoint to communicate important findings and strategies to clients.
- Partner with teams to align datadriven strategies with team goals.
Qualifications :
- Technical Expertise: Advanced proficiency in SQL for database navigation data analysis.
- Analytical Skills: Experience identifying audience insights campaign trends and optimization opportunities.
- Programmatic Knowledge: Understanding of the programmatic advertising ecosystem including datadriven targeting and audience segmentation.
- Data Visualization: Proficient in tools such as Tableau Power BI or similar for creating dashboards and visualizing complex datasets.
- Microsoft Office Suite: Advanced skills in Excel (e.g. pivot tables formulas) and PowerPoint for reporting and presentations.
- Educational Background: Bachelors degree in data science statistics marketing analytics or a related field.
Experience: 8 years of experience in analytics data strategy or a similar role within the advertising or marketing industry.
Additional Information :
Benefits/Perks:
- Great compensation package and bonus plan
- Core benefits including full medical dental vision and matching 401K
- Flexible work environment ability to work remote hybrid or inoffice
- Flexible time off including volunteer time off vacation sick and 12paid holidays
Our uniqueness is that we truly celebrate yours. Experians culture and people are key differentiators. We take our people agenda very seriously and focus on what truly matters; DEI work/life balance development authenticity engagement collaboration wellness reward & recognition volunteering... the list goes on. Experians strong people first approach is award winning; Great Place To Work in 24 countries FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experians DNA and practices and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work irrespective of their gender ethnicity religion colour sexuality physical ability or age. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.
#LIHybrid
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
