Digital Marketing Analytics Specialist
Digital Marketing Analytics Specialist
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Job Description
We are looking for an experienced digital marketing analyst to support our Global Digital Marketing team. Your responsibilities will include tracking online marketing trends collecting analyzing and visualizing digital marketing data developing campaign strategies optimizing and reporting online campaign performance and communicating with various different stakeholders.
To be successful as a digital marketing analyst you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies. A topnotch digital marketing analyst should also have excellent analytical skills be detailoriented and work well within a team a real team player!
Responsibilities:
- Support development of Digital Marketing Analytics & Data Strategy
- Collecting and analyzing customer marketing and web behavioral data.
- Reviewing and testing campaigns analyzing key metrics and identifying opportunities to increase campaign performance.
- Developing and presenting learnings from your analyses including actionable insights and recommendations.
- Developing digital campaign and web measurement strategies incl. tag management.
- Creating dashboards data visualizations and campaign and website performance reports.
- Monitoring and analyzing digital media and marketing trends.
- Communicating and presenting to colleagues senior managers and clients.
Qualifications :
- Bachelors degree in marketing or a related field.
- 5 years of experience with digital marketing analytics and reporting tools including Google Analytics GA4 Google Tag Manager Google Data Studio/Lookerstudio and other visualization tools.
- 5 years of deep knowledge of digital marketing across Social Media Google Ads Display and Programmatic platforms.
- Experience working with data lakes and data platforms for marketing purposes.
- Strong analytical and strategic thinking skills.
- Ability to make datadriven decisions.
- Excellent interpersonal and collaboration skills.
Strong communication and presentation skills in English
Remote Work :
No
Employment Type :
Contract
Employment Type
Contract
