Campaign Excellence Manager
Campaign Excellence Manager
Posted on :
25-01-2025
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1 Vacancy
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Job Description
The Campaign Excellence Manager is an external consultant providing services in our Delivery Unit a global internal service organization providing different operational execution to the company to help with providing excellent customer experience. This person will be part of the Campaign Excellence Squad under the Omnichannel Pillar in the HPS Delivery Unit.
The main responsibilities are:
Centralized Repository: Operationalize a centralized and standardized approach to capturing and sharing lessons learned best practices and insights throughout the entire product lifecycle. This includes content writing publishing sharing reporting and feedback collection through various internal digital communication channels and promotion of these to online meetings and facetoface interactions with stakeholders. This ensures that every campaign from prelaunch to maturity benefits from proven strategies.
Campaign Use Cases: Establish a centralized and standardized method for capturing curating and sharing campaign use cases. This involves content creation publishing sharing feedback analysis and continuous improvement through various internal digital communication channels and promotion of these to online meetings and facetoface interactions with stakeholders. This enables teams to access relevant realworld examples for guidance and inspiration from product launch through ongoing lifecycle management.
Internal Communities: Manage internal communities to foster collaborative sharing of campaign use cases and best practices. This approach includes content writing publishing sharing reporting feedback collection and continuous improvement through various internal digital communication channels such as MS Teams and Viva Engage. Activities include managing community calls curating slides developing content setting agendas posting agendas providing recaps and ensuring communities are interconnected and more effective through online meetings and facetoface interactions with stakeholders.
Responsibilities:
Centralized Repository
Operationalize a centralized and standardized approach to capturing and sharing lessons learned best practices and insights throughout the entire product lifecycle. This includes content writing publishing sharing reporting and feedback collection through various internal digital communication channels and promotion of these to online meetings and facetoface interactions with stakeholders. This ensures that every campaign from prelaunch to maturity benefits from proven strategies.
Channels: SharePoint MS Teams Viva Engage Forums/Community calls Newsletter Podcast Repository (including AI and tagging) offline channels and others
Subtasks:
o Curation of Omnichannel Campaign Best Practices and Content:
Identify and collect effective relevant and noteworthy digital (omnichannel) campaign strategies content and other relevant elements.
Organize and categorize best practices techniques methods and content.
Include internal practices and those from industry leaders and competitors.
Create and maintain pages and content in SharePoint.
Reporting: Regularly report on the effectiveness of curated best practices and content. Adjust strategies based on feedback and performance metrics.
o Documentation of Campaign Innovations and Optimizations:
Record new innovative and noteworthy digital (omnichannel) campaign strategies content and optimizations.
Document optimizations made to existing campaigns.
Ensure documentation is thorough clear and regularly updated.
Reporting: Track and report on the impact of documented innovations and optimizations. Make adjustments if certain strategies are not yielding expected results.
o Centralization of Campaign Learnings and Ideas:
Maintain and update a centralized repository for all digital (omnichannel) campaign best practices content learnings ideas and examples.
Ensure the repository is easily accessible to all relevant teams and stakeholders.
Reporting: Monitor usage and accessibility of the repository. Adjust content organization and accessibility based on user feedback.
o Regular Updates and Audits:
Conduct regular updates and audits of the repository.
Ensure information is current accurate and relevant.
Remove outdated content and add new insights as they become available.
Reporting: Report on the frequency and outcomes of updates and audits. Adjust the update schedule or process if necessary.
o Training and Onboarding:
Develop training materials for new team members.
Conduct onboarding sessions to familiarize new members with the repository and its usage.
Reporting: Track the effectiveness of training and onboarding sessions. Adjust materials and methods based on feedback and performance.
o Best Practices of HPS Organization:
Identify and collect best practices of HPS organization for working with markets operating in executional excellence.
Support in communicating these best practices within the organization
Ensure best practices for operational execution are shared and published in the centralized repository.
Reporting: Track the adoption and impact of HPS best practices. Adjust communication and sharing strategies based on feedback.
Campaign Use Cases
Establish a centralized and standardized method for capturing curating and sharing campaign use cases. This involves content creation publishing sharing feedback analysis and continuous improvement through various internal digital communication channels and promotion of these to online meetings and facetoface interactions with stakeholders. This enables teams to access relevant realworld examples for guidance and inspiration from product launch through ongoing lifecycle management.
Channels: SharePoint MS Teams Viva Engage Forums/Community calls Newsletter Podcast Repository (including AI and tagging) offline channels and others
Subtasks:
o Knowledge Management and Continuous Learning:
Develop and maintain a comprehensive knowledge base.
Create a campaign showcase portal.
Ensure content is concise easily digestible and effective.
Promote adherence to campaign best practices.
Assess the effectiveness of activities to drive continuous improvement.
Reporting: Monitor the usage and effectiveness of the knowledge base and showcase portal. Adjust content and structure based on user feedback.
o Communication and Promotion of Digital (OmniChannel) Campaign Best Practices and Content:
Support regular communication and promotion of best practices content and guidance.
Assist with meetings newsletters and internal presentations.
Encourage continuous learning from insights and industry best practices.
Collaborate with the Omnichannel Execution department Campaign Managers and other stakeholders.
Ensure communication is clear engaging and fosters adoption and adherence to best practices.
Reporting: Track the reach and impact of communication efforts. Adjust communication strategies based on engagement metrics and feedback.
o Case Study Development:
Create detailed case studies of successful campaigns.
Use case studies as examples and learning tools for other teams.
Reporting: Evaluate the effectiveness of case studies in improving campaign outcomes. Adjust the format and content of case studies based on feedback.
o Feedback Loop:
Establish a feedback loop to gather input from teams.
Use feedback to improve the usefulness of shared campaign use cases.
Reporting: Report on the feedback received and the adjustments made. Ensure continuous improvement based on feedback.
Internal Communities
Manage internal communities to foster collaborative sharing of campaign use cases and best practices. This approach includes content writing publishing sharing reporting feedback collection and continuous improvement through various internal digital communication channels such as MS Teams and Viva Engage. Activities include managing community calls curating slides developing content setting agendas posting agendas providing recaps and ensuring communities are interconnected and more effective through online meetings and facetoface interactions with stakeholders.
Channels: MS Teams Viva Engage Forum and other related digital/offline channels
Subtasks:
o Community Engagement and Collaboration:
Facilitate operational tasks linked to community engagement and collaboration.
Work with relevant stakeholders from HPS Organization the markets global stakeholders and others
Create shortform content post agendas and curate recaps.
Communicate effectively to ensure smooth collaboration and active engagement.
Empower discussions on digital campaign best practices share learnings brainstorm ideas provide examples introduce innovations and discuss optimization strategies.
Reporting: Track community engagement and collaboration metrics. Adjust engagement strategies based on participation and feedback.
o Knowledge Utilization:
Participate in knowledge sharing sessions.
Gather key insights learnings and innovative ideas from team members.
Use gathered information to curate centralize and communicate best practices.
Reporting: Monitor the effectiveness of knowledge sharing sessions. Adjust the format and content based on feedback.
o Community Call Planning and Coordination:
Organize and coordinate internal community events (webinars workshops roundtable discussions).
Facilitate knowledge sharing and collaboration.
Reporting: Evaluate the success of community events. Adjust planning and coordination based on participant feedback.
o Metrics and Reporting:
Track and report on community engagement metrics.
Assess the effectiveness of community activities.
Identify areas for improvement.
Reporting: Regularly report on community metrics and make necessary adjustments to improve engagement and effectiveness.
Requirements
Bachelor s degree in communications/business administration/digital marketing and affinity towards digital channels with a strong business acumen exceptional English communication skills and omnichannel marketing experience.
5 years of communications with affinity communications digital marketing and advertising.
Content Curation and Management: Ability to identify collect organize and categorize strategies best practices and content.
Documentation and Reporting: Proficiency in documenting innovations optimizations and maintaining thorough clear and regularly updated records. Ability to track and report on the impact of these activities.
Repository Management: Skills in maintaining and updating a centralized repository ensuring it is easily accessible and regularly audited for accuracy and relevance.
Best Practices Communication: Ability to identify collect and communicate best practices within the organization ensuring they are shared and published effectively.
Customer Experience Enhancement: Skills in developing and promoting best practices aimed at enhancing customer experience.
Knowledge Management: Expertise in developing and maintaining a comprehensive repositories and SharePoint sites.
Case Study Development: Proficiency in creating detailed case studies of successful use cases.
Community Engagement: Ability to facilitate community engagement and collaboration including organizing events and managing community calls.
Community Call Planning and Coordination: Skills in organizing and coordinating internal community events such as webinars workshops and roundtable discussions.
Metrics and Reporting: Proficiency in tracking and reporting on metrics and adjusting strategies based on feedback.
Digital Communication Channels: Experience in utilizing various internal digital communication channels such as MS Teams Viva Engage SharePoint and newsletters for effective communication and collaboration.
Extensive experience in building and maintaining meaningful & trusted relationships with business colleagues and internal customers to effectively communicate and influence changes & optimizations ability to drive change management.
Confidence in consulting people and having discussions people will be looking up to this role for information guidance & representation and this person will need to be able to share and connect that in a nonarrogant way.
Demonstrated expertise of digital marketing and internal communication concepts best practices and tools.
Highly skilled in Microsoft 365 tools including PowerBI PowerApp PowerAutomate SharePoint & Viva Engage
Experience in content writing publishing reporting etc.
Excellent written and verbal communication skills in a nonarrogant customeroriented but impactful and trustworthy way.
Experience liaising between multiple stakeholders in different levels ability to translate and communicate concepts across business and technical stakeholders.
Experience as a Communications Digital Marketer or in a communication social media agency consultancy or other project delivery environment is preferred.
Pharma knowledge is preferred.
Teamplayer selfmotivated selfstarter and quick learner. Ability to manage multiple initiatives simultaneously without much guidance or direction from others.
Good project and time management skills.
Keen eye for detail and ability to uncover & derive conclusions.
The global nature of this job requires being fluent in English this job will be 100% in English.
Employment Type
Full Time
Key Skills
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