Paid Media Manager
Paid Media Manager
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1 Vacancy
Job Description
Paid Media Manager (EnterpriseLevel)
Position Overview:
We are seeking a highly skilled Paid Media Manager to lead our enterpriselevel digital advertising campaigns driving performance and growth across multiple platforms. This role is suited for a datadriven strategist with deep experience managing largescale paid media budgets (minimum $15000/day) and delivering measurable ROI in a fastpaced resultsoriented environment. The ideal candidate will bring a blend of strategic thinking handson execution and innovative problemsolving skills to elevate our paid media initiatives to the next level.
Key Responsibilities:
- Campaign Strategy & Execution:
- Develop and execute comprehensive paid media strategies across channels such as Google Ads Meta (Facebook/Instagram) TikTok LinkedIn Programmatic and others.
- Align campaign objectives with overall business goals to ensure optimal performance and ROI.
- Manage and optimize campaigns across the customer lifecycle: awareness acquisition retention and reengagement.
- Budget Management:
- Oversee and allocate daily ad spend of $15000 efficiently to maximize impact.
- Track spend against performance metrics and ensure campaigns remain within budget while meeting or exceeding KPIs.
- Performance Optimization:
- Conduct A/B testing on creative ad copy targeting and bidding strategies to enhance performance.
- Leverage advanced analytics to monitor evaluate and adjust campaign strategies for maximum efficiency.
- Utilize attribution models and customer insights to refine targeting and increase conversion rates.
- Collaboration & Stakeholder Communication:
- Partner with creative content and analytics teams to produce highperforming ad creatives.
- Report on campaign performance insights and recommendations to key stakeholders including senior leadership.
- Stay abreast of emerging trends tools and technologies in paid media to maintain a competitive edge.
- Platform Expertise & Scaling:
- Manage and scale campaigns on enterpriselevel platforms and ensure compliance with platform guidelines.
- Experiment with new platforms or features to expand reach and audience engagement.
- Build relationships with platform representatives for strategic insights and support.
Qualifications:
- Experience: Minimum 5 years in paid media management with a proven track record of managing enterpriselevel campaigns with ad spends of $15000/day.
- Technical Skills:
- Proficiency in Google Ads Meta Ads Manager and programmatic platforms.
- Familiarity with analytics tools like Google Analytics Looker Tableau or similar.
- Experience with advanced bidding strategies datadriven targeting and attribution models.
- Analytical Mindset: Ability to interpret complex datasets and translate them into actionable strategies.
- Creative Acumen: Strong understanding of ad creative best practices and performance drivers.
- Project Management: Exceptional organizational and time management skills with the ability to manage multiple campaigns simultaneously.
- Soft Skills: Excellent communication stakeholder management and problemsolving abilities.
Preferred Qualifications:
- Experience in industries with high customer acquisition costs (e.g. SaaS finance ecommerce).
- Certification in relevant platforms (Google Ads Facebook Blueprint etc.).
- Familiarity with marketing automation tools and CRM platforms (e.g. HubSpot Salesforce).
What We Offer:
- A dynamic and collaborative work environment with opportunities for growth.
- Competitive salary and benefits package.
- Access to cuttingedge tools platforms and industry insights.
- A chance to work with a highperforming team on impactful largescale campaigns.
If youre ready to take on the challenge of managing and optimizing paid media campaigns at an enterprise scale wed love to hear from you!
Employment Type
Full Time
