Ecommerce Strategy and Execution
- Craft a comprehensive strategy for all ecommerce and alternate sales channels focusing on volume growth market penetration and margin improvement.
- Establish and manage partnerships with 3rd party platforms and enhance product visibility and sales.
- Oversee the development launch and optimization FoodCo ecommerce platform to ensure a seamless shopping experience.
Sales and Performance Management
- Monitor and drive sales volume through digital channels ensuring targets are met or exceeded.
- Implement strategies to maximize margins through effective pricing promotions and cost management.
- Track key performance indicators (KPIs) such as conversion rates average order value customer acquisition cost and customer lifetime value.
Product Management
- Oversee the digital sales of existing products ensuring they meet sales and profitability targets.
- Build and maintain strong relationships with suppliers to ensure a steady and diverse product offering.
- Identify and evaluate opportunities to enter new product categories focusing on cooked food groceries toiletries household items and health and beauty products.
Marketing and Customer Engagement
- Plan and execute digital marketing campaigns to drive traffic and sales across all ecommerce channels.
- Develop and implement strategies to enhance customer engagement retention and loyalty through personalized marketing and excellent customer service.
- Ensure the creation of highquality content including product descriptions images and videos to enhance the online shopping experience.
Operational Management
- Oversee logistics warehousing and fulfillment operations to ensure timely and accurate delivery of products.
- Ensure seamless integration of ecommerce platforms with other business systems like inventory management CRM and ERP.
- Ensure all ecommerce operations comply with relevant regulations and standards and maintain a high level of security for customer data.
Leadership and Team Management
- Lead mentor and develop the ecommerce team to achieve business goals.
- Work closely with other departments such as marketing sales supply chain and finance to ensure alignment and collaboration on ecommerce initiatives.
- Foster a culture of continuous improvement innovation and excellence within the ecommerce team.
- Lead and oversee the technical teams including developers IT specialists and data analysts to ensure successful project delivery and ongoing platform maintenance.
- Implement rigorous quality assurance and testing processes to ensure the reliability and performance of the ecommerce platforms.
Qualifications :
- Bachelors degree in Business Marketing Ecommerce or a related field; MBA or equivalent advanced degree is preferred.
- Minimum of 10 years experience in ecommerce management digital marketing or a similar role within the consumer goods or retail industry.
- Strong understanding of ecommerce platforms digital marketing tools SEO and data analytics.
- Ability to develop and execute comprehensive ecommerce strategies that drive growth and profitability.
- Proficiency in managing and optimizing ecommerce platforms (e.g.Magento).
- Expertise in digital marketing techniques including SEO SEM social media advertising and email marketing.
- Strong analytical skills with experience using tools like Google Analytics BI tools and CRM systems.
Additional Information :
FoodCo aims to be an Employer of Choice providing equal opportunity for everyone regardless of their background gender race and other protected characteristics
Remote Work :
No
Employment Type :
Fulltime