Marketing LeadMPS
Marketing LeadMPS
Posted on :
30-12-2024
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
What does the role entail
As the India and Global Marketing Lead you will be the cornerstone of our marketing strategy responsible for:
- Defining and Owning the Brand Narrative:
Craft and drive a strong global brand narrative that resonates across markets building a differentiated identity for Bosch MPS. - Championing ProductLed Growth (PLG):
Align marketing strategies with PLG frameworks to accelerate user acquisition activation and retention in B2B Mobility environment. - Strategic Pricing and Market Positioning:
Develop pricing strategies that reflect market dynamics while ensuring value alignment for our products and platforms. - Integrated Marketing Campaigns:
Lead the planning and execution of holistic campaigns combining digital content and event strategies to create a seamless customer journey. - Martech and Digital Ecosystem Leadership:
Drive the implementation of a robust Martech stack ensuring datadriven marketing excellence. Oversee the design and optimization of websites for intuitive user experiences. - Content and Thought Leadership:
Elevate Bosch MPSs market presence by creating highimpact content strategies contributing to industry discussions and building domain authority. - GTM Strategy and Product Launches:
Partner with product sales and regional teams to define and execute GotoMarket plans for global and regional rollouts. - Partner Enablement and Loyalty Programs:
Enhance the partner ecosystem with comarketing initiatives and loyalty strategies that drive shared growth and value. - DataDriven Decision Making:
Leverage analytics and insights to measure impact optimize marketing spends and refine strategies for global scalability. - Team Leadership and Collaboration:
Build and mentor a highperforming marketing team while fostering crossfunctional and crossgeography collaboration to achieve organizational goals. - Market Research and Consumer Insights:
Conduct indepth market research to identify trends competitive insights and consumer needs translating findings into actionable marketing strategies.
Qualifications :
1. MBA in Marketing Business Administration or a related field from a reputed institute.
2. At least 10 years of leadership experience in B2B marketing including exposure to global and regional markets.
Additional Information :
Supporting competencies for the role:
- Brand Storytelling and Strategic Thinking:
Expertise in brand positioning pricing and creating compelling narratives that resonate globally. - Data Savvy and Analytical:
A mindset that blends creativity with data enabling measurable success and continual improvement. - Market Intelligence:
A strong grasp of market research techniques to identify emerging trends assess competition and understand consumer behavior. - Global Mindset with Local Adaptation:
Experience in navigating cultural nuances and market dynamics to craft strategies that work globally but connect locally. - Collaborative Leadership:
A natural ability to inspire teams foster collaboration and align diverse stakeholders toward shared goals. - Execution Excellence:
A proven track record of translating strategic visions into impactful marketing initiatives that drive tangible business outcomes.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
