Marketing and Communication Manager

Key Responsibilities:

1. Marketing Strategy Development

• Develop annual marketing plans including campaigns promotions and initiatives in alignment with hotel objectives.
• Analyze market trends and competitor activities to identify opportunities for growth.
• Collaborate with internal teams to ensure alignment of marketing efforts with business goals.

2. Brand Management

• Uphold and promote the Grand Mercure and Accor brand standards in all marketing materials and activities.
• Ensure consistent brand messaging across all channels including print digital and social media.

3. Digital Marketing

• Oversee the hotels digital presence including website social media and online advertising.
• Optimize content for SEO and manage paid campaigns to maximize online visibility.
• Monitor online reviews and reputation ensuring prompt responses to customer feedback.

4. Public Relations & Communications

• Build and maintain relationships with media outlets influencers and partners.
• Prepare press releases media kits and promotional materials.
• Coordinate media visits press events and community engagement initiatives.

5. Content Creation and Management

• Oversee the creation of engaging and relevant content including photography videography and written materials.
• Ensure all content reflects the hotels positioning and appeals to target audiences.

6. Budget Management

• Develop and manage the marketing budget ensuring costeffective allocation of resources.
• Track ROI of campaigns and adjust strategies as needed to achieve targets.

7. Team Leadership

• Lead and mentor the marketing and communication team fostering a culture of creativity and excellence.
• Provide training and professional development opportunities for team members.

8. Event Coordination

• Collaborate with the events team to market hotelhosted events effectively.
• Ensure marketing efforts support event objectives and attendance goals.

9. Sustainability and Corporate Social Responsibility

• Incorporate sustainable practices and CSR initiatives into marketing campaigns.
• Promote ecofriendly activities and programs aligned with the hotels goals.

Qualifications :

Qualifications & Experience:

• Bachelors degree in Marketing Communications or a related field.
• Minimum of 5 years of experience in a marketing/communications role preferably in hospitality.
• Strong knowledge of digital marketing public relations and brand management.
• Excellent communication presentation and interpersonal skills.
• Proficiency in graphic design tools content management systems and social media platforms is a plus.

Key Competencies:

• Strategic thinking and creativity.
• Leadership and team management.
• Analytical skills and attention to detail.
• Ability to manage multiple projects under tight deadlines.

Additional Information :

• Adaptability Ability to effectively adjust to major changes in work tasks or the work environment.
• Aligning Performance for Success Skilled at focusing and guiding others in accomplishing work objectives.
• Building a Successful Team Skilled at building a cohesive team and facilitating goal accomplishment.
• Building Trust Ability to interact with others in an honest fair and respectful way; giving others confidence in ones intentions and those of the organization.
• Communication Skilled at clearly conveying information and ideas through a variety of media; engaging the audience and helping them understand and retain the message.
• Customer Focus Ability to develop and sustain productive customer relationships; actively seeking information to understand and address customers needs.
• High Work Standards Sets high standards of performance for self and others; assumes responsibility and accountability for successfully completing assignments or tasks.
• Planning and Organizing Skilled at establishing courses of action for self and others to ensure work is completed efficiently.
• Problem Solving / Decision Making Ability to identify and understand issues problems and opportunities; using effective approaches for choosing a course of action or developing solutions.

Remote Work :

No

Employment Type :

Fulltime