Brand Manager - Montu Brands
Brand Manager - Montu Brands
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
The Brand Manager Montu Brands plays a pivotal role in creating and executing the brand strategy for Montu Brands product portfolio. With a background in prescription medicines marketing the Brand Manager is responsible for planning and delivery of marketing initiatives with a direct impact on growth.
The role requires someone with exceptional project management skills who manage multiple projects simultaneously and deliver in a fastpaced dynamic work environment.
Key areas of responsibility include acquisition and retention campaigns clinical education brand development product launches event management and consistently measuring impact.
Key Responsibilities:
Brand Strategy:
Work with Senior Brand Manager to develop and deliver the Montu Brands product portfolio strategy
Identify growth opportunities for Montus product portfolio
Competitor analysis and stay on top of market trends
Brand Development and Product Launch:
Work with cross functional teams to assist with the development of new brands including visual identity brand messaging packaging and marketing collateral
Coordinate and deliver product launch training to sales and clinical teams
Responsible for communicating our brands unique value proposition acting as the brand champion overseeing its successful application both within and outside the organisation
Work with category managers to ensure effective product positioning of existing and new products
Assist with the development of visual narratives that tell the brands story and engage audiences across different touchpoints
Crafting clear and compelling brand messaging and unique value proposition to ensure competitiveness in market
Manage all packaging briefs and development including QA.
Campaign Management:
Endtoend execution of multichannel marketing campaigns including digital print webinar podcast and events targeting a clinical audience.
Collaboratively work with the clinical team and medical writers on developing educational programs to increase prescribing
Run training of General practitioners (GPs) representatives Key Account Managers and clinical teams on Montu Brands
Project Management:
Coordinate and collaborate with internal teams to ensure seamless project execution.
Adhere to project timelines resources and budgets to ensure ontime and onbudget delivery.
Escalate any potential roadblocks or challenges throughout the project lifecycle.
Manage project stakeholders ensuring they are well informed of project status and updates.
Marketing Collateral Creation:
Work with creative and content teams to develop marketing materials including eDMs brochures flyers banners presentations and digital assets.
Ensure brand consistency is maintained across all communications and collateral.
Content Creation:
Responsible for maintaining our product information across internal and external websites.
Developing and maintaining all product marketing and educational tools and documents
Brief content writers ensure content delivered is aligned to brand tone of voice and resonates with the audience.
Event Management:
Identify event opportunities and project manage events with the PR team
Provide brand support for all events
Measure success of brand/product related events
Reporting & Regulations:
Analyse campaign performance metrics and use datadriven insights to optimise brand strategy and drive continuous improvement.
Adhere to TGA regulations regarding the responsible marketing of medicines.
Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs)
Deliver on individual and set departmental OKR and KPIs as determined from time to time.
Continuous Improvement Safety and Compliance:
Develop and champion processes for the brand team.
Continuously learn from successes and failures to refine and enhance improvement strategies.
Actively participate in training (including mandatory training) and professional development sessions to enhance skill set.
Observe understand and comply with all Occupational Health and Safety Legislation Regulations Codes of Practice Policies Procedures and directives.
Be proactive and responsible for own actions and adhere to compliance requirements relevant to your position (eg. legislation policy and guidelines).
Qualifications :
You love the opportunity to innovate have impact and take the urgency and ambiguity in your stride that often come with working for a company on a mission to drive change and to scale at a pace.
In addition to these foundations you will have:
Bachelors degree in Brand Management Marketing Business Administration or a related field.
Minimum of 5 years experience as a product/brand manager GP healthcare marketing experience essential.
Proven experience developing marketing plans that generate growth
Proven expertise in crafting new brand identities encompassing messaging and packaging development.
Experience developing and executing product launch strategies and campaigns
Exceptional project management experience and ability to manage multiple projects simultaneously and deliver in a fastpaced dynamic work environment.
Experience developing marketing campaigns to a clinical audience with proven success
Demonstrable ongoing professional development in the field of brand management including strong understanding of branding and marketing principles.
Strong understanding of a clinical audience and ensure campaigns effectively target and engage the intended audience.
High level verbal written and interpersonal communication skills including evidence of building networks and collaborative working arrangements with diverse stakeholder groups
Strong project management skills and ability to work with crossfunctional teams and meet deadlines
Established analytical and problemsolving skills including proven ability to analyse and understand complex information business processes and concepts
Additional Information :
Youll be joining a highly motivated agile team where your ideas and work will directly influence the direction and progress of an expanding global company in a hypergrowth phase.
We pride ourselves on our collaborative and driven culture and offer opportunities for advancement to high achievers. Other benefits include:
- Gaining access to SAGED courses and more through the Greenhouse learning platform fostering continuous growth and development.
- Enjoying discounts with over 450 retailers through our Reward and Recognition platform.
- The freedom of a fulltime workfromhome role.
- Access to coworking spaces in Sydney Melbourne Brisbane and select regional cities.
- Mental health support through our wellbeing platform Unmind.
- A private health insurance discount through Medibank.
- Up to 8 weeks of paid parental leave.
- Swag kits to celebrate key milestones in your journey with us.
- Enhancing your home office with our ergonomic equipment reimbursement benefit.
- Being part of one of the fastestgrowing industries in Australia improving the lives of hundreds of thousands of patients.
#LICW1
We are committed to facilitating a barrierfree recruitment process and work environment. If you require any accommodations we welcome you to let us know so we can work with you to participate fully in our recruitment experience.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
