Social Media Digital Communications Manager

Social Media & Digital Communications Manager   

• Reporting to the Head of Corporate Communications.
• Based in the offices in Maidenhead (3 days a week) with 2 days flexible working.
• Highly competitive salary Bonus and comprehensive benefits package.

Job Objective:

The Social Media and Digital Communications Manager will be responsible for developing and executing a comprehensive digital strategy that enhances our corporate brand presence engages our audiences and drives growth across various digital channels. This role requires a creative thinker with excellent communication skills and a passion for social media trends and digital marketing.

Key Responsibilities:

• Strategy Development: Develop and implement a robust social media and digital communications strategy in alignment with our corporate narrative.
• Content Creation: Lead the creation of engaging original content for various digital platforms social; employee intranet; corporate website ensuring it aligns with our brand voice and goals.
• Website management
• Community Management: Monitor and respond to queries or complaints in a timely and professional manner.
• Analytics and Reporting: Track and analyse key metrics to evaluate the performance of digital campaigns and channels. Provide insights and recommendations for continuous improvement.
• Collaboration: Work closely with colleagues in the UK External Affairs function (Therapy Area Communications; Government Affairs and Internal Communications) as well as other internal stakeholders (HR; Medical Affairs) facilitating their use of AbbVies UK Corporate channels whilst ensuring cohesive messaging and branding. This role will also require collaboration with AbbVie Global corporate marketing and social media teams to identify opportunities for content localisation and amplification of respective initiatives / milestones.
• Trend Monitoring: Stay uptodate with the latest digital marketing trends and emerging platforms leveraging new opportunities to enhance our digital presence.
• Campaign Management: Plan and execute digital campaigns including paid social media SEO/SEO.

Qualifications :

Skills and Experience:

• Bachelors degree in related field (e.g. Communications Marketing) or equivalent professional experience
• Experience in digital communications and social media preferably within a corporate or agency environment
• Highly proficient on LinkedIn X and Instragram
• Proficiency with tools like Google Analytics Khoros Unily Adobe Experience Manager Canva and Illustrator
• Experience in website management including working with internal developers
• Robust SEO knowledge
• Proven experience in content creation and management
• Experience in healthcare or pharmaceutical industry is a plus
• Creative problem solver
• Organised with good interpersonal skills able to work with multiple stakeholders build relationships and multitask
• Passionate about delivering an excellent experience and engaging content with a clear action plan to target specific audiences

Additional Information :

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives serving our community and embracing diversity and inclusion.  It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race color religion national origin age sex (including pregnancy) physical or mental disability medical condition genetic information gender identity or expression sexual orientation marital status status as a protected veteran or any other legally protected group status.

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