Female Marketing Manager - Earthroastery
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1 Vacancy
Job Description
Overview:
The Marketing Manager is responsible for planning executing and overseeing marketing strategies that promote the companys brand products or services. This position requires a highly creative individual with a strong understanding of market trends customer behavior and digital marketing strategies to ensure the companys marketing efforts align with its business objectives.
Key Responsibilities:
- Strategy Development:
- Develop and implement marketing strategies and campaigns to drive brand awareness lead generation customer acquisition and retention.
- Analyze market trends competitor activities and customer insights to inform marketing strategies.
- Define target audiences and segmentations for more effective marketing campaigns.
- Campaign Management:
- Plan execute and manage multichannel marketing campaigns across digital platforms (social media email SEO content marketing paid media etc.) and traditional media (print events etc.).
- Track and analyze campaign performance adjusting strategies as needed to maximize effectiveness.
- Work closely with crossfunctional teams (sales product design) to ensure campaigns align with business goals and brand standards.
- Team Leadership:
- Lead and manage a marketing team including content creators designers and digital marketers.
- Provide guidance and mentorship to team members fostering professional growth and collaboration.
- Allocate resources and manage team schedules to ensure projects are delivered on time.
- Budget Management:
- Develop and manage the marketing budget ensuring costeffective allocation of resources.
- Monitor spending measure return on investment (ROI) and make adjustments as necessary to stay within budget while maximizing impact.
- Brand Management:
- Ensure consistency in brand messaging and tone across all marketing channels.
- Work with creative teams to develop marketing materials such as brochures websites ads and promotional content.
- Monitor brand reputation and address any negative feedback or crisis situations.
- Market Research & Analysis:
- Conduct market research to identify customer needs market opportunities and emerging trends.
- Regularly assess marketing performance metrics (e.g. engagement rates lead generation conversion rates) and report on outcomes to senior management.
- Use datadriven insights to optimize future marketing strategies and campaigns.
Skills & Qualifications:
- Bachelors degree in marketing Business Administration or related field (Masters degree is a plus).
- Proven experience (35 years) as a Marketing Manager or in a similar role.
- Strong knowledge of digital marketing platforms and tools.
- Excellent leadership communication and interpersonal skills.
- Strong analytical skills with a datadriven approach to decisionmaking.
- Experience in budget management and campaign optimization.
- Creative thinking with a focus on innovation and problemsolving.
- Ability to work under pressure and meet deadlines in a fastpaced environment.
Job Types: Fulltime Contract
Contract length: 12 months
This job has been sourced from an external job board.
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Employment Type
Full Time
