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Female Marketing Manager - Earthroastery

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الوصف الوظيفي

Overview:
The Marketing Manager is responsible for planning executing and overseeing marketing strategies that promote the companys brand products or services. This position requires a highly creative individual with a strong understanding of market trends customer behavior and digital marketing strategies to ensure the companys marketing efforts align with its business objectives.

Key Responsibilities:

  • Strategy Development:
  • Develop and implement marketing strategies and campaigns to drive brand awareness lead generation customer acquisition and retention.
  • Analyze market trends competitor activities and customer insights to inform marketing strategies.
  • Define target audiences and segmentations for more effective marketing campaigns.
  • Campaign Management:
  • Plan execute and manage multichannel marketing campaigns across digital platforms (social media email SEO content marketing paid media etc.) and traditional media (print events etc.).
  • Track and analyze campaign performance adjusting strategies as needed to maximize effectiveness.
  • Work closely with crossfunctional teams (sales product design) to ensure campaigns align with business goals and brand standards.
  • Team Leadership:
  • Lead and manage a marketing team including content creators designers and digital marketers.
  • Provide guidance and mentorship to team members fostering professional growth and collaboration.
  • Allocate resources and manage team schedules to ensure projects are delivered on time.
  • Budget Management:
  • Develop and manage the marketing budget ensuring costeffective allocation of resources.
  • Monitor spending measure return on investment (ROI) and make adjustments as necessary to stay within budget while maximizing impact.
  • Brand Management:
  • Ensure consistency in brand messaging and tone across all marketing channels.
  • Work with creative teams to develop marketing materials such as brochures websites ads and promotional content.
  • Monitor brand reputation and address any negative feedback or crisis situations.
  • Market Research & Analysis:
  • Conduct market research to identify customer needs market opportunities and emerging trends.
  • Regularly assess marketing performance metrics (e.g. engagement rates lead generation conversion rates) and report on outcomes to senior management.
  • Use datadriven insights to optimize future marketing strategies and campaigns.

Skills & Qualifications:

  • Bachelors degree in marketing Business Administration or related field (Masters degree is a plus).
  • Proven experience (35 years) as a Marketing Manager or in a similar role.
  • Strong knowledge of digital marketing platforms and tools.
  • Excellent leadership communication and interpersonal skills.
  • Strong analytical skills with a datadriven approach to decisionmaking.
  • Experience in budget management and campaign optimization.
  • Creative thinking with a focus on innovation and problemsolving.
  • Ability to work under pressure and meet deadlines in a fastpaced environment.

Job Types: Fulltime Contract
Contract length: 12 months


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