Senior Marketing Officer

Roles and responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements and skills

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc/MSc degree in Marketing or related field

Desired candidate profile

1. Social Media Strategy Development:

• Developing Strategy: Creating and implementing a comprehensive social media strategy that aligns with the company’s goals, target audience, and overall marketing objectives.
• Goal Setting: Establishing clear and measurable goals for social media campaigns, such as increasing brand awareness, engagement, and driving conversions.
• Trend Monitoring: Keeping an eye on emerging social media trends, tools, and best practices, and incorporating them into the strategy to keep the brand relevant.

2. Content Creation and Management:

• Content Planning: Developing content calendars and campaigns that drive engagement and reflect the brand's voice, values, and identity.
• Creative Direction: Overseeing the creation of various types of content, including posts, videos, graphics, blogs, and infographics, to engage the audience across different social platforms.
• Collaborating with Teams: Working with creative teams (designers, writers, videographers) to ensure the creation of high-quality, on-brand content.
• Brand Voice: Ensuring that all content is consistent with the company’s tone, voice, and messaging across all social media platforms.

3. Community Engagement:

• Audience Interaction: Engaging with followers by responding to comments, messages, and mentions, and fostering a positive community environment.
• Influencer Partnerships: Identifying and collaborating with social media influencers or brand ambassadors to enhance brand visibility and reach.
• Building Relationships: Cultivating relationships with followers, influencers, and industry peers to create loyal communities and expand the brand’s social presence.

4. Analytics and Reporting:

• Performance Tracking: Analyzing social media metrics (such as engagement, reach, impressions, conversions, etc.) to gauge the success of social media campaigns and strategies.
• Reporting: Creating detailed reports for senior management or clients, presenting insights and performance data, and making recommendations based on findings.
• Campaign Optimization: Using data and insights to optimize campaigns for better performance, including adjusting content types, posting schedules, or targeting.

5. Paid Social Media Campaigns:

• Ad Management: Overseeing paid social media campaigns (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads) to drive specific business objectives like lead generation or website traffic.
• Budgeting: Managing the budget for paid campaigns and ensuring that ads are optimized for maximum ROI.
• Targeting and Segmentation: Developing audience segments for paid campaigns, ensuring ads are shown to the right demographics for better engagement.