Demand Gen Specialist SaaS
Demand Gen Specialist SaaS
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EUR EUR 60000 - 80000
1 Vacancy
Job Description
**To the keen observer yes we do indeed have multiple job ads going in marketing right now with the roughly same description: CMO Head of Growth and Demand Gen Specialist.
Thats because were looking for that rare personality whos both a strategic leader and a getsh*tdone executor.
That first pillar to build our worldclass marketing organization around; and we can build both topdown (starting with someone highly experienced who can execute like their life depended on it ) or bottomup (starting with a diamond in the rough whos too smart for their own good ).
So who are we
Responsibly is a fastgrowing and VCbacked startup operating at the cutting edge of AI and sustainability and with a vision of making every purchase in the world responsible.
Were founded by serial entrepreneurs with previous successes like Ofload Dixa Neurons and more and are funded by some of Europes top VCs and angels.
Were at the most exciting part of our journey (yet!) where the product is being picked up by some of the biggest companies out there without a single $ being spent on marketing and we have an incredibly exciting roadmap ahead of us!
Lets change the world together
Look you probably already know that there are not many bigger problems out there than the climate but did you know that more than 40% of global emissions or really any ESG issue are directly or indirectly impacted by procurement Thats because companies have an incredible amount of power (purchasing power) when selecting and managing suppliers so if we can put sustainability on every supplier scorecard out there we really can change the world.
But its hard! A company will have anywhere fromsuppliers and analyzing each of their sustainability efforts is an impossible task and most ESG ratings suck.
Thats what were trying to change. Responsiblys aipowered due diligence engine automates the due diligence on every supplier across every single esg data point on your suppliers (from risk and violations to positive actions) and turns that into insights to ultimately help companies build more sustainable supply chains.
Pretty cool right
It also means that the value is incredibly easily demonstrated as soon as a customer uploads a list of suppliers the due diligence instantly starts processing delivering results and wow moments straight away. Oh yeah and every supplier has the potential of becoming a customer as well. If that doesnt get your PLG juices flowing () then I dont know what will
Tasks
What youll be doing
Youre not starting from scratch but you kinda are.
We have a pretty cool brand visual identity and decent awareness and credibility in a highly specialized industry. Weve received important industry accolades (gartner cool vendor procuretech100 etc.) and have a founder with a lot of expertise and a decent thought leadership game on LinkedIn and podcasts ().
Were getting a fair amount of inbound almost purely on word of mouth and thought leadership but were not spending a single $ on marketing and instead have a strong sales engine thats creating most of our growth today.
Youre here to change that; to empower our sales team kickstart our PLG motions and launch our next stage of growth.
The role is highly execution focused and pending your experience the founder and CEO will collaborate closely on strategy analytics and leadership.
That means:
Strategy:
- What channels what messages what resources to spend and where.
- Focus and strong prioritization.
Execution
- Copy and conversion mechanisms on marketing website
- Ads on Google LinkedIn() Meta()
- Thought leadership and SEO()
- Creative media
- Conference and sales support
- Guerilla marketing ideas
- PLG mechanisms and freemium/supplier directed growth workflows/experiences
- From idea to final execution (outsourcing where needed) incl. copy and creatives
Analytics
- Are we getting bang for our buck. We need a strong attribution link and need to be able to clearly demonstrate meetings booked into the sales pipeline possibly conversion to customers to allow us to increase the marketing budget.
Leadership:
- Small team. Youll get as a minimum an intern or student to help you execute as fast as possible and potentially a demand gen specialist and a growth focused engineer but well like your input on what we need.
- Close collaboration with founder and CEO
- Access to operations sales and engineering tea
Requirements
So who do we think is the magician that can do all of that
- Growth experience: you have experience in growth / demandgen marketing for SaaS
- Startup experience: you have experience in the early stages of a startup and/or later stages and have seen how successful marketing functions are organized. Most importantly you are the one to create the playbook and doesnt need an existing playbook to get started.
- SaaS experience: you have experience in SaaS and Enterprise communications collaborating with sales
- Analytical and structured: you can easily navigate around analytical tools and excel to communicate in clear KPIs whats working and what isnt
- Creative: you can innovate and be creative with anything from visuals to copy to ideas.
- Keen eye and a flair for design: UX and UI is highly important to us. You have a keen eye for these things and can execute your own things easily in e.g. Canva or easily judge and lead outsourced design work.
- Growth mindset and ambition: you want to be the best at what you do love to learn and thrive in a fastmoving environment
- High degree of ownership: you take ownership of your work lead it independently and attack unfamiliar problems with enthusiasm and a bias for action.
- Getsh*tdone attitude: youre impatient resultsfocused and want to execute and get your hands dirty. Youre motivated by results and progress.
- Resourcefulness: whatever youll need to succeed youll find and use; whether in your network outsourced help or convincing the CEO to give you more resources.
Benefits
Your benefits
- Competitive salary & ownership of the company every fulltime person in Responsibly owns a bit of the company and if youre a senior applicant where we cant match market salary were ready to consider a considerable ESOP package
- A company and leadership committed to your learning and growth
- Awesome office and culture with amazing lunch right on Islands Brygge
- We love to build an awesome culture and community in our office but we also offer flexibility when you need it.
- Lots of fun such as our annual company events or Friday bars
We hope youre as excited as we are about this!
Some practicalities:
- We wont be able to consider fully remote work for this position; onsite in Copenhagen with flexibility
- We also likely wont be able to sponsor visa unless you are the perfect applicant
- Interviews will run in Jan/Feb decision by end of Feb / start March starting period March/April
Employment Type
Full Time
