In todays digitallydriven world where much of consumer interaction happens online the Social Media team plays a crucial role in how the brand is presented online and how it engages with its audiences. One of the main objectives of this team is to promote brand awareness and drive brand desirability.
Your Impact to the role:
- Maintain freshs leadership in the social media space
- Artfully weave together creativity with analytical thinking in order to support social media strategy that achieves brand marketing and sales objectives.
- Collaborate with international market teams on local social media calendars activations and influencer partnerships; inclusive of developing guidelines and reporting.
- Safeguard and grow social media channels by building awareness while breaking through with trends and exciting new content
- Create thoughtful innovative informative and entertaining content for brand product and lifestyle campaigns in partnership with our creative digital and storytelling teams.
- Lead all aspects of community management: interact directly with global audience and diligently respond to inquiries while continuing to partner with global customer service teams to deliver a consumercentric experience.
- Define integral social media KPIs and manage dynamic reporting in order to measure the impact of each campaign week month and quarter.
- Cultivate a robust rolodex of engaged influencers both micro and macro who identify with brand values and can clearly express industry differentiation.
- Manage external influencer content program for branded content development on both owned and earned channels; own workflow briefing and asset delivery
- Develop Global Influencer Strategy and Guidelines to share with all the markets
Your impact in your first year:
The Senior Manager Global Social Media & Influencer Communications will: play a pivotal role taking fresh to the next level as the brand expands its territory and authority consistently across all platforms and markets as well as help role out a new brand platform
Qualifications :
WHO YOU ARE
You have:
- 6Years of Experience Required working in social media influencer marketing communications media or related digital media field; beauty experience preferred
- Deep understanding of all social platforms from functionality to advertising products
- Excellent project management skills including the ability to align internal and external partners in a swift timely manner
- Strong copywriting skills with ability to quickly adopt shift & evolve editorial tone of voice; editorial or copywriting experience mandatory.
- Strong analytical skills to evaluate effectiveness of content and programs
- Strong creative judgement to recognize engaging and onbrand content (visuals/copy)
- Media & advertising skills (a plus)
- Required/Preferred Languages: English working knowledge of Mandarin or French a plus
You are:
- Early adopter of social trends with a passion for innovation
- Creative problemsolver who is solution oriented and can hone their creative eye
- Extremely organized detailoriented and can multitask in a fastpaced environment
- Wellversed in digital media and social media metrics and monitoring tools (Dash Hudson Tribe etc)
You possess:
- Proficient technical skills in Excel PowerPoint and SparkAR. Photography Photoshop & video editing skills a plus
- Ability to collaborate effectively with internal/external partners
- Bachelors degree in a relevant field
- Proven Project Management Skills
- Strong Written and Verbal Communication Skills
- Proactively make recommendations on process improvement and new ways of working
- Ambition to learn more with a curious mindset
- Strong passion for the beauty industry
- Outofthebox thinking with a Skys the Limit mentality
Additional Information :
WHAT WE OFFER YOU
Training & Development and Culture
- Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
- Opportunities for networking and building relationships with LVMH Community and Network
- Opportunities to join internal communities: DEIB Council Sustainability Champions LVMH Employee Resource Groups
Mental Health Support
- Free professional consultation referrals and counseling through the Employee Assistance Program (EAP)
- Free 24/7 confidential mental health support
Paid Time Off and Flexibility
- Comprehensive paid time off inclusive of Floating Holidays and Summer Fridays
- Two fullyremote weeks throughout the year to encourage flexibility; additional holiday weeks remote
Fertility and Family Planning
- Fertility Services Maternity and Newborn Support Adoption and Surrogacy Assistance including cryopreservation when part of fertility treatment
- Paid Parental Leave (Inclusive of Maternity Paternity Adoption Surrogacy) at eligibility
- Travel & lodging for those who cant access care
- Backup dependent Care and Tutoring
Fresh and LVMH Perks and Discounts
- Fresh InStore Discounts and Gratis
- LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits Watches and Jewelry Perfumes and Cosmetics Fashion and Leather Goods etc.
- PreTax Commuter Benefits through Wage Works
- Additional Health Club Discounts Sporting/Entertainment Ticket Discounts Insurance Discounts (Pet renters home)
Health Care
- Medical dental and vision
Retirement and Additional Benefits
- 401k with Company Match Additional Employer Contribution at eligibility
Fresh provides equal employment opportunities to all employees and applicants without regard to race color religion religious creed national origin ancestry citizenship sex gender (including gender identity and expression) pregnancy age sexual orientation physical or mental disability medical condition genetic information sexual orientation marital status familial status veteran status or any other legally protected status under applicable federal state or local laws. We are committed to fostering a professional work environment free from discrimination and harassment including discrimination and harassment based on all protected categories.
The salary range for this role is $120000 $140000 USD.
All your information will be kept confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Fulltime