Website Design administrator and Digital Marketing Executive

Job Description

Proactively Manage the RGR website and social media handles.

Attendance at recruitment exhibitions representation of RGR on exhibition stands.

Contribution to RGR s marketing strategy and organization of marketing and advertising activity in Nigeria.

Input and expert advice with regards to RGRs strategy in Nigeria.

Possible travel to cities outside of Abuja for recruitment events or training including abroad.

Ensure constant steam of walkin clients at the assigned RGR office.

Assist with developing new strategic recruitment activities through gathering market intelligence.

Achieve agreed targets for each Month

Provide timely and accurate updates to the Company regarding online student recruitment activities.

Initiate necessary virtual and realtime marketing strategies/campaigns using various social media platforms amongst others as required.

Any other related task that may be assigned

Responsibilities

Digital Marketing and Communications:

Assists in proactively monitoring and analyzing all RGR web and Social Media sites (Facebook Twitter(X) Instagram You Tube etc.)

Design and update the RGR website regularly.

Respond to a high volume of activity on social media sites with appropriate responses based on company policies

Regularly perform clients allocation to conversion team and make outbound calls to follow up on customer requests.

Effectively utilizes tools provided and analytical skill set to determine the next plan of action.

Monitor and track negative posts and respond appropriately

Assess the customers complaints and provide the correct information to rectify the issue

Maintain sense of urgency and a poise attitude when taking action on response

Continue to stay actively knowledgeable of the latest industry trends tools and best practices

Escalates urgent matters of concern to Supervisors as needed

Manage social media marketing campaigns and daytoday activities including:

Develop relevant content topics to reach the company s target customers.

Create curate and manage all published content (images video and written).

Monitor listen and respond to users in a Social way while cultivating leads and sales.

Conduct online advocacy and open a stream for crosspromotions.

Develop and expand community and/or influencer outreach efforts.

Oversee design (ie: Facebook Timeline cover profile pic thumbnails ads landing pages Twitter profile Blog etc.).

Design create and manage promotions and Social ad campaigns.

Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.

Analyse key metrics and tweak strategy as needed.

Compile reports for management showing results.

Become an advocate for the company in social media spaces engaging in dialogues and answering questions where appropriate.

Demonstrate ability to map out a comprehensive marketing plan.

Drive strategies that are proven by testing and metrics.

Develop organizational elements in order to implement a proactive process for capturing happy loyal customer online reviews.

Monitor trends in social media tools applications channels design and strategy.

Implement ongoing education in digital marketing field to remain highly effective.

Identify threats and opportunities in usergenerated content surrounding the company.

Report notable threats to appropriate management.

Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media content marketing SEO and social advertising campaigns.

Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze review and report on effectiveness of campaigns in an effort to maximize results.

Customer Service:

Respond to the problems of the customer promptly via social media

Assist customers via Face to Face emails and over both over the phone and on social media platforms.

Listen to the customer queries patiently to resolve issues

Maintain records of customer interactions and transactions recording details of inquiries complaints and comments as well as actions taken and query resolution to ensure customer satisfaction

Update/maintain social media log on CRM on a nightly basis

Check to ensure that appropriate changes were made to resolve customers problems

Ability to retain product knowledge and help educate the customer

Requirements

Experience and Qualifications

Ideally Graduate degree in Computing Marketing communication and graphic design or any related IT degree will be an added advantage or relevant work experience in lieu .This means we will consider individual who are able to succeed on the role without a degree but has Graphic Website design and social media management skills

A minimum of 2 years experience in related role

Strong customer service background

Marketing experience in a similar role

Considerable experience in a customer facing role essential

The right individual must:

Strong creative design skill

Blogging and writing skill

Paid social media advertising expertise.

Sales skills: Ability to engage with people and turn them into sales opportunities.

Specific marketing channel expertise eg: email SEO SEM social

The ability to think objectively

High Level Marketing skill

The ability to execute and analyze drip marketing campaigns

A mix of creativity and analytical abilities

Good copy and visual storytelling abilities

A likable personality

A good understanding of WordPress

Selfpromotion savvy

Understanding of brevity

The ability to analyze quantifiable metrics

Listening skills

Agility

Strong design skills of HTML CSS or Photoshop.

If you posses the below required skill then we will like to hear from

Essential Skills and Experience:

Evidence of working within a targetdriven environment

Very strong Customer Service Skill.

Meeting Sales Goals and Professionalism

Strong social media knowledge all platforms

Computer literate with working knowledge of MS Office suite (Word Excel PowerPoint MS Outlook)

Excellent communication skills: both written and verbal

Ability to work with a lot of data and multitask in a fastpaced environment

Possess patience when communicating with the customer

Ability to maintain composure with an angry customer

Strong listening skills since most of the time communication with the customers is done over the phone or Face to Face.

Experience and ability in providing market intelligence in order to guide recruitment activities

Knowledge and experience of visa counselling for visa applicants

Prospecting Skills Sales Planning Selling to Customer Needs Closing Skills Market Knowledge Presentation Skills High & Sustainable Energy Level

Experience of report writing and statistical analysis

Excellent customer service skills experience working within a customer facing role

Takes initiatives and works independently/within a team when required

Highly organized can manage a number of different tasks simultaneously

Can work under pressure when required

Excellent communication skills can build positive relationships with people of a variety of different ages and levels of authority

Can influence and persuade at all levels

Culturally sensitive and committed to equal opportunities. Committed to RGR s values of equality and diversity.

Ability and willingness to travel within Nigeria including.

Excellent customer service and sales support skills

Excellent written and Verbal communication skills

Evidence of success in building and maintaining customer relationships leading to increased sales

Able to work under pressure to meet deadlines.

Sound organizational planning & time management skills.

Highly motivated selfstarter with a high level of energy and motivation.

Able to work on own initiative and as part of a team.

Desirable Skills and experience:

Significant experience related to the international Higher Education sector

Knowledge of international educational qualifications and their Nigeria equivalencies

Knowledge of marketing for international Higher Education sector within Nigeria

Knowledge and experience of visa counselling for visa applicants

Knowledge of international higher education and experience of working in international education desirable

Experience working in the Education marketplace

Knowledge of the studyoverseas market

Benefits

Salary: you will be placed on 3 6 months probation with a salary of 160000NGN. After probation your salary could be increased to between 200000 to 300000NGN depending on input and performance. Training and development opportunities and performancerelated incentives will be available as part of the role.