Digital Marketing Assistant
Digital Marketing Assistant
Posted on :
12-01-2025
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1 Vacancy
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Job Description
Job Title: Digital Marketing Assistant
Location: Ikoyi Lagos
About the Role
We are seeking a highly skilled and motivated Digital Marketing Assistant to join our team. This is an exciting opportunity for an individual with expertise in marketing communications social media marketing Google Ads campaign management landing page development and article writing.
The ideal candidate must be ready to take on tasks immediately with a handson approach to managing digital marketing activities across multiple brands. This role requires a creative datadriven and resultsoriented professional who thrives in a dynamic fastpaced environment.
Role Summary
The Digital Marketing Assistant will be responsible for executing digital marketing strategies running Google Ads campaigns building landing pages creating engaging content and managing the organisation s social media presence. The individual will play a pivotal role in driving brand awareness lead generation and
customer engagement for multiple brands across diverse industries.
Key Responsibilities
Google Ads Campaign Management
Plan create and optimise Google Ads campaigns including Search Display shopping and Video Ads to achieve targeted goals.
Conduct keyword research ad copywriting and audience segmentation for effective campaign performance.
Monitor campaign performance analyse data and provide actionable insights to improve ROI.
Landing Page Development
Design and build highconverting landing pages tailored to specific campaigns and audiences.
Use tools such as WordPress or landing page builders like LeadzConnect.
Ensure landing pages are optimised for SEO mobile responsiveness and user experience.
Content Creation
Write highquality articles blogs and other written content to support digital marketing efforts and enhance brand visibility.
Develop engaging social media posts and captions tailored to each platform s audience.
Collaborate with the team to create compelling marketing copy for campaigns newsletters and promotions.
Collaborate with the team to create compelling marketing copy for campaigns newsletters and promotions.
Social Media Marketing
Manage social media accounts for multiple brands creating and scheduling content for platforms such as Instagram Facebook LinkedIn Twitter and TikTok.
Monitor social media performance and engagement using analytics to refine strategies.
Stay updated on the latest social media trends to keep content fresh and relevant.
Marketing Automation & Analytics
Leverage marketing automation tools to create email campaigns lead nurturing workflows and customer engagement programs.
Track and analyse key performance metrics across campaigns providing regular reports and actionable insights.
Continuously optimise campaigns based on data to maximise performance.
HandsOn Execution
Actively take ownership of daytoday digital marketing tasks from Day 1.
Proactively address challenges and deliver results with minimal supervision.
Work across teams to ensure all campaigns are aligned with brand objectives.
Candidate Profile
Technical Skills
Proven experience in running Google Ads campaigns across different formats (Search Display Video and Shopping Ads).
Proficiency in building and managing landing pages using tools such as WordPress Unbounce Instapage or similar platforms.
Strong writing skills with the ability to create highquality articles blogs and marketing copy.
Handson experience with social media management tools like Hootsuite Buffer or similar platforms.
Knowledge of marketing automation platforms like LeadzConnect.
Familiarity with analytics tools such as Google Analytics and similar tools.
Soft Skills
Selfstarter with the ability to hit the ground running from Day 1.
Strong multitasking and organisational skills to manage multiple projects and brands simultaneously.
Excellent communication and collaboration skills with a teamoriented mindset.
Analytical thinker with attention to detail and a resultsdriven approach.
Experience & Qualifications
A degree in Marketing Communications Business Administration or a related field.
Minimum 3 years of handson experience in digital marketing including Google Ads management content creation and social media.
A portfolio showcasing previous campaigns landing pages and written content is required.
Method of Application
Interested and qualified candidates should send their CVs and portfolios to using DMAK2025 as the subject of the mail
Employment Type
Full Time
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