Senior Product Marketing Manager

Role Summary

We are seeking a strategic and resultsdriven Senior Product Marketing Manager to join our team. In this role you will be responsible for executing the marketing aspects of our comprehensive GTM strategy. Your primary focus will be to drive worldclass marketing campaigns that boost retail pharmacy sales while running B2C channel experiments (e.g. online retail pharmacy ecommerce) to uncover new distribution opportunities. You will work closely with crossfunctional teams ensuring cohesive product positioning compelling storytelling and consistent brand messaging.

Key Responsibilities

Integrated Marketing Strategy & Execution

• Campaign Development & Execution: Develop and implement robust marketing campaigns that support our GTM goals and contribute to achieving our sales targets.
  

• DataDriven Optimization: Leverage digital analytics tools to track performance adjust strategies in realtime and optimize resource allocation.
  

Product Positioning & Launch

• Storytelling & Messaging: Craft and refine product narratives that highlight the unique benefits of our hardware and software solution ensuring differentiation in a competitive market.
  
• Launch Excellence: Lead product launch initiatives coordinating with Product Sales and Operations teams to ensure a seamless market introduction.
  

• Innovative Channel Testing: Design and run experiments in alternative B2C channels such as online retail pharmacy and ecommerce identifying new avenues for growth.
  

• Channel Performance Analysis: Evaluate pilot results report findings and recommend adjustments to enhance market penetration.
  

• CrossFunctional Partnership: Work in close collaboration with Sales Product and Customer Success teams to ensure unified messaging and strategic alignment.
  

• Regular Reporting: Provide databacked insights and performance reports to executive leadership facilitating agile decisionmaking and continuous improvement.
  

Requirements

Qualifications & Experience

• Proven Product Marketing Experience: 35 years of experience in product or digital marketing with a proven track record of successfully launching new products and managing integrated gotomarket strategies.
  

• Strong Messaging and Positioning: Expertise in crafting clear impactful product messaging that resonates with target customers and drives adoption.
  

• Digital Marketing Expertise: Proficient in digital marketing including content marketing social media and email marketing with experience in running multichannel campaigns.
  

• DataDriven Approach: Skilled in analyzing marketing performance and using tools such as Google Analytics Hotjar and Heap Analytics to measure and optimize campaigns.
  

• Collaboration Skills: Excellent interpersonal and communication skills with a proven ability to work effectively across product sales and design teams.
  

• Creativity and ProblemSolving: Demonstrated ability to develop creative solutions to marketing challenges particularly in resourceconstrained environments.
  

• Understanding of the Nigerian Market: Familiarity with the Nigerian market especially within the healthcare and pharmacy sectors is a strong plus.
  

Benefits

Why Join Platos Health

• Impactful Mission: Contribute to transforming health and wellness across Nigeria by delivering accessible connected health solutions.
  

• Rapid Growth: Be part of a trailblazing health tech startup with a robust productmarket fit and ambitious growth targets.
  

• Leadership Opportunity: Influence key strategic decisions in a collaborative innovative environment.
  

• Competitive Compensation: Benefit from a competitive salary stock options plan performancebased incentives and potential equity participation.
  

• Other perks: Comprehensive health insurance (medical dental optical) discounted access to Platos and proactive health products Companyprovided work device (laptop/phone) as needed and professional development fund.
  

• Vibrant Culture: Work in an organization that values missiondriven resultoriented and collaborative work.