Marketing And Growth Specialist
Marketing And Growth Specialist
Posted on :
16-02-2025
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1 Vacancy
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Job Description
Marketing And Growth Specialist @ SPLICE
About Us
Splice is transforming how African beauty and wellness businesses operatehelping salons spas nail bars and beauty professionals streamline bookings reduce noshows and increase revenue. Were looking for a Growth & Marketing Associate to drive customer acquisition retention partnerships and conversion optimization.
If youre an expert in digital marketing love experimenting with growth strategies and have handson experience with Google Ads Meta Ads and email marketing we want to hear from you!
What Youll Do.
Positioning & Messaging
- Craft and test value propositions across ads landing pages email and social.
- Ensure consistent messaging across Product Sales and Marketing.
- Create sales collateral (case studies pitch decks onepagers).
Positioning & Messaging
- Craft and test value propositions across ads landing pages email and social.
- Ensure consistent messaging across Product Sales and Marketing.
- Create sales collateral (case studies pitch decks onepagers).
Demand Generation & Acquisition
- Run paid & organic campaigns (Google Ads LinkedIn SEO content email).
- Optimize landing pages funnels and onboarding flows for conversions.
- Track CAC and engagement metrics iterating based on data.
Retention & Conversion Optimization
- Build automated nurture flows to convert free users into paying customers.
- Create reengagement campaigns to reduce churn and boost engagement.
- Conduct A/B tests & behavior analysis to refine user experience.
What Were Looking For
- 3 years of experience in growth marketing demand gen or product marketing (B2B SaaS a plus).
- Strong analytical skills ability to measure report and optimize marketing efforts.
- Handson experience with paid marketing SEO content or email campaigns.
- Excellent copywriting & messaging skills able to translate features into benefits.
- Comfortable with experimentation & rapid iteration in a fastpaced startup environment.
- (Bonus) Experience with HubSpot Google Analytics Webflow or LinkedIn Ads.
Who You Are
- 3 years of experience in growth marketing digital marketing or a related field.
- Handson experience running Google Ads Meta Ads (Facebook & Instagram) and TikTok Ads.
- Strong knowledge of email & WhatsApp marketing tools (e.g. Brevo HubSpot GoHighLevel Mailchimp).
- Proven track record in optimizing conversion funnels and improving retention metrics.
- Experience with A/B testing landing page optimization and CRM/email automation.
- Strong analytical skillscomfortable working with Google Analytics Looker Studio or Mixpanel.
- Ability to experiment learn fast and iterate based on data.
- Bonus: Experience with growth strategies for African B2B or SMB markets.
Why Join Us
- Be part of a fastgrowing startup shaping the future of African beauty businesses.
- Get handson experience scaling a tech product in an exciting industry.
- Work in a dynamic testandlearn environment where your ideas matter.
- Competitive salary & performancebased incentives.
Employment Type
Full Time
Key Skills
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