Paid Search Manager - B2B

Were looking for someone who has a strong track record in Paid Search and Video advertising is datadriven and understands how to engage users across the funnel in order to provide them with the best experience.

The focus of this role will be on Wises B2B propositions for businesses around the world. Were looking for someone who understands the pain points of B2B audiences (whether its a small business owner operations manager or finance manager) and how they make decisions when it comes to choosing a new solution for their business.

Were a little different to what you might be used to though. 

At Wise were on a mission. 

A mission to empower our users to make smarter financial decisions based on transparent information. 

In order to do so we empower and trust our teams to take ownership over decisionmaking and execution within their area of ownership ensuring they can execute on the projects that will have the greatest impact for our users. 

What youll be doing

• Set up optimise analyse and report on large Google YouTube and Microsoft Ads accounts as well as across Apple Search Ads spanning multiple markets and languages with the potential to expand to new engines and video platforms in the future

• We are constantly striving to improve campaign efficiency and you will have the opportunity to own the A/B testing process across landing pages ad copy extensions and video content

• Contribute to the overall Business strategy within the Paid Media team from forecasting to planning to delivery

• Creation and maintenance of reporting dashboards and weekly/monthly reports along with contributing to wider teambased plans presentations and updates

• Proactively looking for both tactical and strategic optimisation opportunities and translating this into campaign delivery

• Making full use of the automation solutions available implementing processes and practices that maximise operational efficiencies whilst identifying opportunities for process improvement and providing recommendations

• Contribute to team rituals and analysis / researches into business customer behaviours in a way that is instrumental to improve the performance of campaigns going forward

Qualifications :

• Have experience running large successful directresponse Search campaigns for a fastgrowing business or agency ideally across multiple markets and languages (any experience with translations is a bonus)
• Have experience running video campaigns on YouTube with both directresponse and midfunnel objectives
• Put the customer first always. There is no point in doing Search unless you understand how youre helping the end user
• Are passionate about digital marketing and know what levers to pull when optimising a campaign against specific KPIs
• Are analyticallyminded and have experience with bid management and automation tools 
• Are datadriven and are able to gather actionable insights from large data sources
• Proactively identify growth opportunities and turn them into executable projects from planning to execution to wrapup
• Understand how Search fits into the user journey and works alongside other channels such as Paid Social Affiliates & SEO 
• Are proactive and able to prioritise projects on impact with a lowlevel of supervision
• Have experience creating amending and implementing Google Ads Scripts

Additional Information :

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Remote Work :

No

Employment Type :

Fulltime