Performance Marketing
Performance Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
- Develop & Implement Ad Strategies: Create and execute performance marketing campaigns across Google (Search Display Shopping) and Meta (Facebook Instagram) with a focus on driving business growth in the fashion and apparel sector.
- Campaign Optimization: Continuously analyze and optimize campaigns for ROAS (Return on Ad Spend) and CPA (Cost per Acquisition) by monitoring KPIs and adjusting bids audience segments and creative.
- Budget Management: Manage substantial advertising budgets across multiple platforms ensuring efficient use of resources to maximize results.
- A/B Testing & Experimentation: Conduct regular A/B testing of ad creatives landing pages and target audiences to continuously improve performance.
- DataDriven Insights: Analyze data from campaigns identify trends and create detailed reports that provide actionable insights to improve ad performance and guide future strategy.
- Audience Targeting: Develop sophisticated audience segmentation strategies to target highvalue customers across different buyer stages focusing on retention and acquisition.
- Collaborate with CrossFunctional Teams: Work closely with the design and content teams to ensure alignment of ad creative with brand identity and marketing goals.
- Stay Updated on Industry Trends: Keep up with the latest performance marketing trends and platform updates leveraging new features and opportunities for business growth.
- Competitor Analysis: Regularly monitor and analyze competitor performance to identify new opportunities for business growth.
- 5 years of experience in performance marketing specifically managing Google Ads (Search Display Shopping) and Meta Ads (Facebook Instagram) campaigns.
- Proven experience in scaling businesses within the fashion/apparel industry.
- Expertise in managing and optimizing campaigns with highbudget thresholds.
- Strong understanding of key performance marketing metrics (CPA ROAS CTR Conversion Rate).
- Proficient in Google Analytics Google Tag Manager and Meta Business Suite.
- Advanced knowledge of remarketing audience targeting and data segmentation.
- Analytical mindset with the ability to transform complex data into actionable insights.
- Strong collaboration skills and experience working with crossfunctional teams.
- Certification in Google Ads and Facebook Blueprint.
- Experience with other paid advertising platforms such as WhatsApp marketing or Pinterest is a plus.
- Proficiency in eCommerce platforms (e.g. Shopify) and conversion rate optimization (CRO).
performance marketing,google,campaigns,data,apparel,facebook,platforms,teams,a/b testing,conversion rate
Employment Type
Full Time
Company Industry
Key Skills
- Arabic Speaking
- Access Control System
- B2C
- Account Management
- Legal Operations
- Broadcast
