Director - Marketing
Director - Marketing
Posted on :
20-02-2025
Employer Active
1 Vacancy
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Job Description
- Develop the Brand Marketing Plan and sponsor client consumer and market research to understand DeBeers brand dynamics consumer needs and market opportunities.
- Apply the global directions for the brand/product and subbrand/product positioning in alignment with the strategic brand direction.
- Lead all activities about raising brand awareness establishing brand leadership in the marketplace leading the integration of the product with consumer marketing and providing directions for retail marketing strategies.
- Develop Strategic Partnerships and alliances with Communication and Media Agencies.
- Develop brand equity by a strong mix of Media & Social Media channels on brand/product messaging to create recall value and to the clients end customer target groups.
- Develop Brand Activations to enhance the brand presence and salience by conducting BTL activities events and promotions celebrity management and Exhibition participation in relevant markets.
- Provide overall performance directions in the areas of Public Relations Alliances Events and Promotions with content optimization between ATL BTL social media & Digital platforms via Articles blogs videos audio podcasts Banners FB Instagram etc.
- Design total retail directions for the brand and ensure its alignment and integration with brand strategies and objectives
- Directs and oversees the management of Brand promotional activities for the clients/consumer on all Marketing Platforms.
- Provide directions for developing and managing strategies for visual merchandising and point of sale.
- Monitor the quantitative and qualitative impact of the retail trade marketing strategies on sales performance.
- Monitor and provide direction for the Marketing Logistics Support required for the organization with a focus on the Last Mile Touch Point
- Participate in the development of Exclusive Stores and Multi Brand Outlets (MBO) Shop in Shop to achieve volume and revenue targets as per channel plans.
- Drive ECommerce Business by managing the organizations website engaging the customer journey on Forevermark digital assets drive web traffic minimize customer acquisition costs maximize page views analyze impressions clickthrough rates conversions etc. and overall service levels.
Qualifications :
- MBA from Premium Institute only with specialization in Marketing.
- 1215 years of experience in Marketing with Brand Organization / Retail organizations and experience working with media houses advertising agencies and other marketing partners.
Additional Information :
Skill Set:
- Analytical Skills
- Business Acumen
- Interpersonal skills & Relationship Builder
- Planning and Execution skills
- People Leader
- Effective Communicator
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Key Skills
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