Director of Marketing
Director of Marketing
Posted on :
20-12-2024
Employer Active
1 Vacancy
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Job Description
Full job description
- Make your mark in the B2B SaaS Logistics industry!
- Team leadership and ownership of our global marketing function
- Permanent remote working position in Vancouver.
- Expected salary range is $150$170k plus bonus
Why this Role Matters:
If you are excited about a greenfield industry with plenty of untapped potential and relish the challenge of directing and focusing the creative energy of your team to achieve key business outcomes this is the opportunity for you. We genuinely love directly impacting the lives of our customers by keeping businesses moving! Follow the link to apply now.
Our Role
The Director of Marketing will lead our global marketing team located in both Australia and Canada to help scale our gotomarket and unlock the next phase of growth. This role will have an emphasis on cultivating an effective B2B inbound marketing funnel. You will impact our bottom line directly through owning our top of funnel and focusing on key metrics like bringing in quality MQLs and SQLs.
Whilst creative idea generation is valued we are looking for a strong product marketing lens analyzing lead and customer data and feeding this into the broader growth team working closely with our Operations and Sales teams.
Our industry opportunity
The logistics industry is the backbone of the global supply chain industry and the businesses that comprise it deserve fantastic technology solutions from exciting and engaging brands. The opportunity for you as a marketer is to capitalize on the absence of prominent or established modern brands in a fragmented industry to have broad scope in defining the future of this niche industry. We understand if the logistics industry wasn t the first thing you thought about when you got out of bed this morning but we promise it is full of fantastic people and is rich and interesting once you get stuck in!
Some of the things you will be responsible for:
- Developing setting and executing the marketing strategy and supporting budget to help achieve our growth objectives.
- Deep dive on the market competitors and our customers to ensure we are nailing product positioning messaging and value proposition.
- Collaborate with Sales Operations and Product to improve sales win rates upselling opportunities and influence product roadmap.
- Being the voice of marketing leadership understanding how to hit targets owning outcomes and staying close to our customers.
- Develop and nurture a small but mighty highperforming marketing team providing mentorship and guidance.
To be successful in this role we are looking for:
- Proven experience in B2B SaaS marketing is essential. Experience in a vertical SaaS marketing role will be ideal.
- Demonstrated ability to take full ownership of inbound funnel with a strong focus on driving leads for our primarily SMB target market.
- Ability to organize and mentor a small and creative team to deliver a clear and coordinated marketing plan.
- Proactive and handson approach ready to step in when needed supporting the team in meeting deadlines quarterly goals and annual objectives.
- Whilst this role is considered to be remote we are specifically looking for you to be located in Vancouver to enable inperson collaboration with our team from time to time.
- Previous exposure to Webflow and Hubspot would be beneficial.
Benefits
We offer a suite of additional benefits to support your working experience including:
- A Parental Leave policy
- Support for home office setup
- Wellness allowance
- Work from anywhere options
- and more!
We encourage and promote a positive and inclusive workplace one in which the talent and strengths of our increasingly diverse workforce are welcomed further developed and manifested in our work.
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Employment Type
Full Time
Company Industry
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
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