Role Purpose:
The Business Development Executive (BDE) is responsible for sales performance across all channels in their assigned key cities in Nigeria. They will assist the BDM in delivering the overall region s sales objectives through effective channel management and deployment of distributor infrastructure/resources and driving excellent execution across channels with the ultimate decision to win the purchase decisions at different levels.
Main Accountabilities:
Top Deliverables:
- To assist in the coordination and implementation of the city investment strategy maximizing longterm profitable growth within the set parameters.
- To develop and entrench sales fundamental principles in the 3rd party sales team in accordance with the companys policies and strategies.
- To ensure streamlined implementation of the customer strategy at point of sale to further build market share.
- To work with and support the 3rd party sales team identify and implement actions for closing possible results gaps in the concerned point of sale when they occur.
- Act as the internal and external city customer champion ensuring customer and distributor relationships are established through partnership.
- To partner with distributors and develop distributor sales teams with clear focus of distribution in market promotions sales stock management POS implementation payments data collection and analysis.
- Provides information on developments within the market. E.g. Trade and Competitor activity
Business Objectives:
- Achieve the volume and value objectives of the assigned territory/Area network within budget time and policy parameters through efficient control of the distributor network and staff.
- Planning implementing and monitoring all sales and commercial activities within the assigned territory/area.
- New Business development by constantly seeking new opportunities to increase and extend the scope of business operations and Route to Market in line with Beiersdorf s Brand Category and Customer strategies.
- Embed culture of structured daily performance review of AD Sales Team and participate during field visits.
- Set up and monitor monthly activity/ promotional calendars specific to channels with feedback and analysis
Critical Action Planning & Implementation:
- Along with the distributor track and deliver IMS targets by channel category customer and city.
- Achieve monthly and quarterly sales targets by brands whilst at the same time supporting accurate sales forecasting.
- Implementing incentive programs for the sales team to achieve business objectives
- Ensure inmarket excellence on POS and execution on time (speed to market is the key)
- Supporting the Business Development Manager to develop and implement a joint business plan with relevant customers within the territory.
- Review and ensure agreed pricing policies are maintained across all outlets.
- Team building and fostering team spirit across the sales team; be its own distributor.
- Initial and drive daily sales review meetings as well as monthly reviews with sales team focusing on KPI s and activities
Requirements
- Business/Marketingrelated Bachelors Degree from a reputable University.
- 5 years experience in sales and in a wide range of FMCG functions with a recognized business.
- FMCG specialists in areas of brand management trade marketing and category management mixed with a high level of commercial business sense.
- Strong Operational Knowledge and experience of working with a distributor and key accounts
- Excellence in negotiation analysis & administration skills.
- Excellent verbal and written communication skills.
- Ability to maintain and build strong social relationships.
Skills:
- Language: Fluency in the English Language
- PC/IT: High proficiency in MS Office.
- Sales Skills: Negotiation Skills Analytical & administration ability strong social & interpersonal skills
Requirements: Minimum academic qualification of a Bachelor's degree in any related discipline A minimum of 2 years of proven work experience as a sales executive Have a good command of English and any local language. Have excellent interpersonal, persuasive, and communication skills. Have excellent customer management and problem-solving skills. Be proficient with the use of Microsoft Office tools. Possess poise and excellent telephone mannerisms.