Senior Digital Marketing Manager

The Senior Manager of Digital Marketing at Ergomed Group is responsible for developing executing and optimizing digital marketing strategies across multiple channels to drive brand awareness lead generation and engagement to support commercial growth. The role requires a strategic thinker who can build and lead a team that manages and executes crossfunctional initiatives and leverages data to make informed decisions.  A commercial mindset is crucial to this role so you will be wellversed in interpreting data to improve ROI for stakeholders. You are proactive and energetic in delivering digital marketing activities and your expertise will include conversion optimization Marketing automation platforms (Marketing Cloud) SEO/SEM and paid performance marketing (Search PPC Paid Social).

• Digital Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with business goals and market trends. Lead the implementation of these capabilities search conversion rate optimization and data and analytics to support future business growth.
• Website Management: Oversee functionality and content of our company business units websites to ensure a seamless user experience and optimal conversion rates.
• Salesforce Integration: Utilize Salesforce (Marketing Cloud) to drive marketing automation customer segmentation strategies and lead conversion.
• Email Marketing: Develop and execute email marketing and nurturing campaigns to drive engagement and new opportunities.
• SEO and SEM: Manage SEO initiatives to improve organic search rankings and oversee SEM campaigns to drive targeted traffic and conversions.
• Analytics and Reporting: Monitor digital marketing performance metrics conduct ROI analysis and provide actionable insights to optimize campaigns and drive continuous improvement focusing on optimization
• Budget Management: Manage digital marketing budget effectively allocate resources efficiently and optimize spending to achieve maximum ROI.
• Market Analysis: Conduct regular market research and analysis to identify emerging trends and competitive threats and use insights to support digital marketing strategies and tactics

Qualifications :

• Experience: 7 years of progressive experience in digital marketing focusing on website management Salesforce CRM email marketing and SEO/SEM.
• Leadership: Proven track record of driving crossfunctional collaboration and delivering successful digital marketing strategies to support campaigns.
• Technical Skills: Expertise in Salesforce CRM CMS platforms (e.g. WordPress) marketing automation tools (e.g. Pardot) and SEO/SEM tools (e.g. Google Analytics SEMrush).
• Analytical Skills: Strong analytical abilities with experience in datadriven decisionmaking and proficiency in analyzing metrics and KPIs.
• Communication: Excellent verbal and written communication skills English with the ability to effectively present ideas influence stakeholders and build strong relationships internally and externally.
• Strategic Thinking: Demonstrated ability to think strategically innovate and execute digital marketing initiatives and campaigns to drive business growth and achieve measurable results.
• Bachelors degree in marketing Communications Business Administration or related field.
• CRO Experience: Preferred but not required.

Remote Work :

Yes

Employment Type :

Fulltime