Director of Sales Marketing
Director of Sales Marketing
Posted on :
20-12-2024
Employer Active
1 Vacancy
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Job Description
The Director of Sales & Marketing is responsible for generating new business and growing existing accounts for both the Rooms and Food & Beverage Departments in order to maximize revenue and profits. This role demands a blend of visionary leadership strategic marketing genius and sales expertise poised to elevate our brand and drive revenue. The ideal candidate will possess a trackrecord of crafting winning strategies inspiring teams and building solid relationships with customers and partners alike.
Strategic Planning & Execution
- Develop and implement comprehensive sales and marketing strategies that align with the hotels goals and brand identity.
- Analyze market trends and competitor strategies to identify new business opportunities and target markets.
- Lead annual budgeting and forecasting processes for the sales and marketing departments setting clear objectives and tracking performance.
- Prepare and implement annual marketing plan setting clear objectives and tracking performance.
- Cultivate a strong relationship with ownership and provide regular updates on strategic initiatives and performance metrics to instill confidence in the direction of the hotel.
Sales Leadership & Revenue Generation
- Lead the sales team to meet or exceed revenue targets through direct sales group bookings corporate partnerships and events.
- Establish and maintain relationships with key clients travel agencies corporate partners and luxury consortia to drive business.
- Develop and sustain essential relationships within the community to enhance the positioning of the hotel.
- Partner with Director of Revenue Management to set pricing strategies and maximize Total RevPAR.
- Coordinate initiatives in conjunction with Global Sales teams and consultants as appropriate.
Marketing & Brand Management
- Oversee brandpositioning efforts ensuring all guest touchpoints reflect the luxury and quality of the brand.
- In partnership with PR and media companies design and execute marketing campaigns across digital social print and PR channels to increase brand awareness and guest engagement with the hotel as a whole and a focus on the F&B Outlets and local offerings.
- Collaborate with external PR and media agencies to enhance the hotels visibility and reputation in the luxury market.
Team Leadership & Development
- Manage mentor and develop the sales and marketing team fostering a highperformance culture.
- Conduct regular training and performance reviews to ensure the team remains motivated and focused on achieving goals.
- Promote a collaborative environment working closely with other departments (e.g. operations finance) to ensure a seamless guest experience.
Analytics & Reporting
- Use datadriven insights to measure the effectiveness of sales and marketing efforts making adjustments to optimize performance.
- Prepare regular reports and presentations for the executive team and ownership providing insights on revenue performance market trends and ROI.
- Monitor customer satisfaction metrics adjusting strategies to meet and exceed guest expectations.
Qualifications :
- A 4year college degree and 2 or more years of related experience or at least 6 years of progressive experience in a hotel or related field preferably a 45 Star/Diamond style hotel.
- Fluency in English both verbal and nonverbal.
- Previous experience in a senior leadership role within a similar hotel brand required.
- Extensive Hotel operations experience required.
- Demonstrated knowledge of budget planning and financial controls.
- Computer literate in Microsoft Windows applications required.
- University/College degree in a related discipline preferred.
- Strong interpersonal and problem solving abilities.
- Highly responsible & reliable.
- Ability to work cohesively as part of a team.
- Ability to focus attention on guest needs remaining calm and courteous at all times.
- Input and access information in the property management system/computers/point of sales system.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
Key Skills
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