Job Description
Position: SEO Specialist
Experience: 2 to 5 years
Location: Chennai
About Us:
Procyon Technostructure is a dynamic IT solutions provider specializing in delivering innovative and technologydriven services to our clients. We are committed to enhancing online visibility driving organic growth and ensuring an impactful digital presence for our organization and clients alike.
Role Overview:
We are seeking a resultsoriented SEO Specialist with experience working in IT organizations to join our team in Chennai. The ideal candidate will possess strong analytical skills and a deep understanding of search engine optimization strategies to drive organic traffic and enhance search engine rankings.
Key Responsibilities:
- SEO Strategy Development: Plan and execute effective SEO strategies aligned with business objectives to improve organic rankings.
- Keyword Research: Conduct indepth keyword analysis to identify opportunities for content optimization and ranking improvement.
- OnPage Optimization: Optimize website content meta tags headings and internal linking structures to enhance search engine visibility.
- OffPage Optimization: Develop and implement linkbuilding strategies manage backlinks and improve domain authority.
- Technical SEO: Identify and resolve technical SEO issues including site performance indexing crawl errors and mobile optimization.
- Content Collaboration: Work closely with content creators to develop highquality SEOfriendly content for blogs landing pages and other digital assets.
- SEO Analytics: Monitor analyze and report on SEO performance using tools like Google Analytics Google Search Console and other SEO platforms.
- Competitive Analysis: Research industry trends monitor competitor activities and adapt strategies to stay ahead in the IT domain.
- Local SEO: Optimize for local search including Google My Business and locationbased keywords.
- Emerging Trends: Stay updated on the latest SEO trends algorithm updates and best practices to ensure continued success.
Qualifications and Skills:
- Educational Background: Bachelors degree in computer science Marketing or related fields.
- Experience: 2 to 5 years of SEO experience in an IT organization or similar technical environment.
- Technical Skills: Proficiency in SEO tools like SEMrush Ahrefs Moz Screaming Frog and Google Analytics/Search Console.
- Coding Knowledge: Basic understanding of HTML CSS and JavaScript for SEO implementation is an advantage.
- DataDriven Approach: Strong analytical skills and the ability to translate data into actionable strategies.
- ProblemSolving Skills: Capability to identify and resolve complex SEO challenges effectively.
- Certifications: SEO or digital marketing certifications from reputed platforms are a plus.
- Soft Skills: Excellent communication and collaboration abilities with a keen eye for detail.
Join Procyon Technostructure and drive the future of IT visibility and growth!