Performance Marketing Executive
Performance Marketing Executive
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Job Description
Role: Performance Marketing Executive
Experience: 2 8 years
Location: Chennai
Key Responsibilities:
- Campaign Execution & Optimization:
Manage and optimize digital marketing campaigns across platforms like Google Ads Facebook Ads Instagram and LinkedIn to achieve business goals (e.g. customer acquisition lead generation).
- Performance Analysis:
Track and analyze campaign performance metrics such as ROAS CPA CPL CTR and conversion rates using tools like Google Analytics and Facebook Ads Manager.
- A/B Testing & Experimentation:
Conduct A/B tests on ads creatives landing pages and audience segments to continuously improve performance and drive better results.
- Budget Management:
Oversee and optimize marketing budgets across channels ensuring effective allocation and maximum ROI for all paid campaigns.
- CrossFunctional Collaboration:
Work closely with the creative content and product teams to align on campaign messaging design and strategy.
- Reporting & Insights:
Provide regular performance reports to stakeholders including actionable insights and recommendations to enhance campaign outcomes.
- Customer Acquisition & Conversion:
Drive customer acquisition strategies through paid media while focusing on optimizing conversion rates across funnels.
- Market Trend Awareness:
Stay updated with the latest digital marketing trends tools and platform updates to leverage new strategies for campaign growth.
- Tool Proficiency:
Utilize marketing tools like Google Ads Facebook Ads Manager Google Analytics and other performance tracking platforms to manage campaigns and analyze results.
Remote Work :
No
Employment Type
Full Time
