Marketing Manager Branding and performance
Marketing Manager Branding and performance
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Job Description
Futuristic Labs is exactly what it sounds like a place to dream & build futuristic products. A research and product development studio with an enthusiastic team working towards building innovative consumer products to create a future with a superior and healthier lifestyle.
At the moment we are set out to solve home cooking. To achieve this we have RIKU our flagship product which is a fully automatic AIassisted rice and curry maker. Other products in this ecosystem are Semi A smart induction cooktop A digital kitchen app and a Recipe platform. The perfect blend of hardware and software.
So if you love good homecooked food and are excited to build an automated solution for the entire cooking process then this is the place for you!
As a Marketing Manager focused on promoting AIassisted Kitchen Automation Products you will play a pivotal role in establishing Futuristic Labs & the Klynk brand as a leader in the kitchen automation industry. You will be responsible for developing and executing comprehensive marketing strategies to promote our products build brand awareness and drive sales. This role requires a blend of strategic thinking creative execution and a deep understanding of the consumer electronic technology and culinary industries.
Key Responsibilities:
Strategic Marketing Planning:
- Develop and execute a cohesive marketing plan to introduce promote and sustain company s products.
- Oversee the promotion aspect of every product under the Klynk brand starting from creating brand awareness to lead conversion
- Manage a team to meet realistic quotas improve close rates and consequentially build a successful sales pipeline
Brand Development and Positioning:
- Define and communicate the unique value proposition of our products ensuring clear differentiation in the market.
- Develop and maintain brand guidelines to ensure consistency across all marketing materials.
- Foster brand awareness while educating target audiences on products & services
Product Launches and Campaigns:
- Plan and execute GTM campaigns coordinating with crossfunctional teams to ensure seamless execution.
- Develop and execute product launches that are designed to capture the attention of our target market
- Develop creative and impactful promotional materials for product launches foster productcentric marketing communications
Partnerships Collaborations & Community Building
- Identify and establish strategic partnerships with influencers bloggers chefs and industry experts to amplify brand visibility and credibility.
- Promote the company through brand partnerships with a similar vision
- Cultivate a strong online community of engaged customers providing support sharing insights and gathering feedback to inform product development.
Market Analysis and Reporting:
- Monitor and analyze marketing performance metrics providing regular reports and insights to the leadership team.
- Stay updated on industry trends competitive landscape and customer feedback to inform marketing strategies.
- Maintain marketing CRM to enable organization to respond directly to pressing customer concerns
Content Creation and Management:
- Create compelling content for various channels (website social media blogs newsletters) that educates and engages our audience about the value of our products.
- Oversee content calendar and collaborate with designers writers and videographers for effective content production.
Digital Marketing and Advertising:
- Develop and implement digital marketing strategies including SEO SEM social media and email marketing to drive website traffic and online sales.
- Manage online advertising campaigns optimize ROI and track performance metrics.
Requirements
Qualifications:
- MBA in Marketing Business or a related field
- Proven experience of 47 years in marketing preferably in the consumer electronics industry
- Proven experience of taking products to market preferably in the consumer electronics industry
- Strong understanding of AI technology and its applications in kitchen automation.
- Demonstrated success in developing and executing marketing strategies that resulted in product adoption and sales growth.
- Proficiency in digital marketing platforms SEO/SEM social media advertising and email marketing.
- Excellent written and verbal communication skills.
- Creative thinker with the ability to translate complex technology into compelling customercentric messaging.
- Proficient at knowledge of tools related to marketing analytics Influencer marketing Video Marketing CRM Event marketing Lead Capture. etc
If you re an enthusiastic and forwardthinking marketing professional with a passion for technology and culinary innovation then this is the right place for you.
Futuristic Labs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Bachelor s or Master s degree in Computer Science, Engineering, or a related field. 5+ years of demonstrated experience in Embedded Linux development, with a strong background in AOSP, Linux, and FreeRTOS. Proficient in programming languages, particularly C and Python. In-depth knowledge of Linux kernel architecture, device drivers, and user space programming. Experience with embedded development tools and frameworks (e.g., Yocto Project, Buildroot). Proven track record in the consumer electronics sector, with knowledge of compliance standards and successful product launches. A problem-solver with excellent collaboration skills, capable of leading projects from concept to market launch. Ability to work independently and as part of a team.
Education
Qualifications: MBA in Marketing, Business, or a related field Proven experience of 4-7 years in marketing, preferably in the consumer electronics industry Proven experience of taking products to market, preferably in the consumer electronics industry Strong understanding of AI technology and its applications in kitchen automation. Demonstrated success in developing and executing marketing strategies that resulted in product adoption and sales growth. Proficiency in digital marketing platforms,
Employment Type
Full Time
