Social Media Executive
Social Media Executive
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Salary Not Disclosed
1 Vacancy
Job Description
Scope of Position:
We are looking for a talented Social Media Executive to oversee social media initiatives for our properties in South Africa and Namibia (but not limited to). Based in Cape Town the ideal candidate will have a deep understanding of both regional and global social media strategies as well as experience in the hospitality industry.
Specific duties responsibilities & Key performance areas:
Strategic Planning & Execution:
- Ensure consistent brand voice and visual identity across social media platforms for multiple hotel brands.
- Develop and implement social media strategies aligned with global marketing objectives while considering local market trends seasonal events and cultural nuances.
- Collaborate with hotel teams as well as PR agencies digital marketing and partners to integrate social media strategies with broader brand campaigns.
- Stay informed on platform updates social media trends and algorithm changes relevant to the hospitality and travel sectors.
Content Creation & community management:
- Coordinate content creation efforts including photoshoots and video production ensuring brand alignment and creative excellence for properties in these regions.
- Collaborate with influencers and content creators managing campaigns that maximise ROI while maintaining consistency across properties.
- Utilise image library to develop and manage regional content calendars scheduling timely posts aligned with local and global brand campaigns and seasonal events.
- Craft engaging social media copy to increase visibility and engagement.
- Act as the primary social media contact for hotel teams in the region coordinating updates and ensuring clear communication between internal departments and external agencies.
Analytics & Reporting:
- Utilise social media management tools to track analyse and report on performance.
- Prepare monthly reports that assess organic social media performance offering recommendations to improve engagement and reach across platforms.
Qualifications :
- Bachelors degree in Media Marketing Communications or a related field.
- 35 years of experience managing social media for multiple brands ideally within the hospitality industry or for an agency.
- Proficiency in major social media platforms (Instagram Facebook LinkedIn) and social media management tools (Sprout Social Hootsuite etc.).
- Solid understanding of analytics tools and reporting dashboards (GA4 Looker Studio).
- Excellent written and verbal communication skills with full fluency in English.
- Ability to manage multiple projects across different regions with exceptional organisational skills.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
