MW Partners is currently seeking a Senior Product Marketing Manager to work for our client who is a global leader in multimedia and creativity software products.
Responsibilities and duties:
- Expand Market Reach: Drive business growth by identifying marketing opportunities for Acrobat AI defining a clear cohesive strategy and approach for the student audience
- Product Innovation: work closely with the Product teams to identify and nurture new product and AI features
- Messaging & Positioning: Develop compelling value proposition messaging for products to convince prospective students to try buy and adopt our software
- CrossFunctional Collaboration: Partner across Marketing Finance Inbound PMM GTM Product and Analytics teams to define strategic priorities
- StrategicThinking: Translate strategies into marketing initiatives with key crossfunctional marketing teams
- Customer Research: Collaborate with research and insights teams to understand trends in the business and develop insights that translate into meaningful recommendations for growth
- Campus Activation: Partner with community and internal education teams to organize onsite university events aimed at increasing awareness and establishing effective feedback loops
- Pricing & Offer Lineup: Understand and execute offer lineup strategies catered to students
Requirements:
- BS/BA with 8 years of marketing experience technology company and SaaS experience preferred
- Product marketing expertise and experience with student / education audience
- Strong analytical and strategicthinking skills. Well versed in market research. Utilizes and interprets insights to advise decisions and strategic direction
- Demonstrated leadership success in multifaceted environments rapidly anticipating and adapting to shifting priorities
- Executive presence and excellent interpersonal skills
- Global cultural awareness and experience working with regional teams
- Strong experience leading crossfunctional multidisciplinary teams to drive highimpact business initiatives and product launches; highly collaborative work style
- Strong ability to frame issues drive appropriate analyses and make clear impactful recommendations
- Exceptional analytical verbal and written communication skills
For a confidential discussion or to find out more contact Snehita onor apply now.