Job Description: Marketing Manager
Organization: Phoenix Lab
Position: Marketing Manager
Location: Ooty Tamil Nadu (Serving the Nilgiris Region)
Preferred Candidate: Male fluent in Baduga language with a valid twowheeler license.
Job Overview:
Phoenix Lab is seeking a dynamic and driven Marketing Manager to lead and execute strategic marketing initiatives for our diagnostic services in the Nilgiris region. The ideal candidate will focus on enhancing patient engagement through home and village collection programs promoting walkins fostering relationships with local doctors and driving referral programs.
Key Responsibilities:
Home and Village Collection Programs:
- Design implement and oversee home collection and village collection initiatives.
- Ensure smooth and efficient sample collection processes for rural and urban areas.
Promote WalkIns:
- Develop strategies to encourage more walkin patients to the lab.
- Create awareness campaigns to educate the community about lab services.
Build and Strengthen Doctor Relationships:
- Regularly visit local doctors and clinics to establish and nurture professional relationships.
- Promote Phoenix Labs services and secure patient referrals.
Referral Program Management:
- Design and implement referral schemes to boost patient inflow.
- Monitor the success of referral programs and make datadriven adjustments.
Community Engagement:
- Organize health camps and awareness drives in villages to promote lab services.
- Act as the primary point of contact for local communities ensuring their diagnostic needs are met.
Field Operations:
- Travel extensively within the Nilgiris region to manage onground marketing activities.
- Ensure timely and efficient service delivery to rural and urban clients.
Requirements:
- Language: Must be fluent in Baduga language to communicate effectively with the local community.
- Mobility: A valid twowheeler license and willingness to travel extensively within the Nilgiris region.
- Experience: Prior experience in marketing sales or healthcare is preferred.
- Skills: Excellent interpersonal communication and organizational skills.
- Education: Bachelor s degree in Marketing Business Administration or a related field is preferred.
Why Join Phoenix Lab
- Opportunity to make a significant impact in the healthcare sector of the Nilgiris region.
- Collaborative and supportive work environment.
- Competitive salary and performancebased incentives.
Application Process:
Interested candidates meeting the above criteria can submit their resumes to or contact us atfor further details.
Phoenix Lab is committed to creating a healthier community through accessible and reliable diagnostic services. Join us in making a difference!
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