Senior CRM Executive
Senior CRM Executive
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Job Description
Oversee lifecycle marketing strategies which identify valuable consumers and opportunities and ensure error free continuous implementation
Pilot new campaigns that drive increased engagement and revenue
Create and continually refine email strategy to increase acquisition retention (CLV) and subscription rates
Manage external agency and multiple vendor relationships related to CRM personalised consumer marketing and database management
Serve as a CRM business intelligence leader utilizing analytics to drive customercentric action plans
Manage the distribution and presentation of CRM reporting and status to executive stakeholders
Digital Activation / DMP:
Develop audience segments by applying CRM learnings
Create test and learn approach to optimize performance and develop insights on best practices
Provide support in measurement and analysis of precision media campaigns
Qualifications:
28 years CRM and/or Direct Marketing experience preferably in a Retail CPG or ecommerce industry
Knowledge of database marketing strategies including the use of 1st 2nd 3rd party data
Proven experience driving large scale customer acquisition programs through direct response and also branded experiences
Proven record of partnering cross functionally to create personalized customer experiences
Exposure to datadriven media strategies programmatic media and multichannel CRM programs
Brings a consumer centric mindset to all projects
Creative thinking and exceptional analytical skills; experience conducting CRM campaign analytics and consumer research to inform marketing decisions
Employment Type
Full Time
Company Industry
Key Skills
- Junit
- Customer Service
- Freelancing
- Industrial Safety
- ACCA
- Arbitration
