Content Strategy Manager ZR569JOB
Content Strategy Manager ZR569JOB
Posted on :
01-11-2024
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Jobs by Experience
5years
Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
01-11-2024
Job Description
This is a remote position.
Job Overview:
The Content Strategy Manager shapes and directs PeoplePartners content initiatives to drive audience engagement support brand positioning and align with business growth goals. This leader oversees content strategy production optimization and distribution while fostering collaboration across marketing and digital channels. With a keen understanding of customer psychology the director will use insights to craft impactful messaging and mentor a highperforming team ensuring all content meets performance standards and strategic relevance across digital and offline platforms.
Job Description
Strategic Content Planning Design and lead content strategies and frameworks aligned with business goals ensuring targeted messaging across customer touchpoints and audience segmentation for tailored experiences.
- Design content strategies that align with the company s longterm business objectives and brand values.
- Develop messaging frameworks tailored for different customer journey touchpoints.
- Focus on audience segmentation to define ideal client personas effectively.
- Gauge customer readiness and interaction preferences to tailor content effectively.
- Continuously adjust strategies based on feedback and performance metrics to optimize content impact.
Market Research Conduct and oversee research to gather market insights refining buyer personas and informing content strategy with relevant industry trends and customer data.
- Design and oversee market research initiatives to gather comprehensive market and customer insights.
- Conduct detailed customer and market interviews to refine buyer personas and understand market needs.
- Analyze competitive content and market trends to identify opportunities and threats
- Report findings to stakeholders to ensure alignment with business strategies.
- Maintain a robust database of market intelligence to support ongoing strategic adjustments.
Content Production Manage content creation from blogs to ad creatives ensuring brand alignment consistency and quality while collaborating with creative teams to achieve impactful strategic outputs.
- Oversee the creation of multimedia content that includes blogs infographics ad copies and landing pages.
- Collaborate with designers to ensure visual content aligns with textual content and ad creatives are onbrand.
- Edit and proof content for clarity grammar and brand voice including advertising materials.
- Update and repurpose old content including revising landing pages and ad copies.
- Organize brainstorming sessions with copywriters to generate new ideas for campaigns and advertising content.
Video Content Management Oversee video strategy from production through distribution optimizing for viewer engagement and campaign success with a focus on impactful storytelling.
- Develop a strategy for video content that aligns with overall marketing goals including video ads.
- Oversee the production of video content from scripting to post production ensuring ad videos meet campaign objectives.
- Coordinate with marketing teams to integrate video effectively in campaigns including promotional and ad campaigns.
- Analyze video engagement metrics and optimize based on performance focusing on video ads impact on campaign success
- Explore video platforms and distribution methods for maximizing reach of addriven video content.
Content Optimization Enhance content for SEO email and social engagement applying A/B testing and analytics insights to maximize content effectiveness across platforms.
- Optimize all content for SEO including landing pages and ad copies.
- Ensure email content is designed to achieve high open and click rates including promotional and campaign emails.
- Adapt content based on social media platform requirements ensuring ad creatives are optimized for engagement.
- Utilize A/B testing for landing pages and ad variants to maximize conversions.
- Implement feedback from content performance analytics to improve quality specifically adjusting ad creatives and landing pages based on user interaction data.
Content Distribution Coordinate content deployment across channels ensuring synchronized messaging and maximizing audience reach through strategic distribution methods.
- Manage the scheduling and posting of content across various channels.
- Ensure consistent messaging across all platforms.
- Coordinate with marketing and PR teams to synchronize market launches and campaigns.
- Track distribution analytics to adjust strategies.
- Explore new distribution channels and partnerships.
Performance Analysis Regularly evaluate content effectiveness using analytics to guide strategy adjustments and presenting insights to stakeholders for continuous improvement.
- Regularly review analytics to gauge content performance.
- Prepare detailed reports on content ROI.
- Adjust strategies based on analytical insights.
- Present findings and insights to management and stakeholders.
- Forecast trends and adjust content strategy accordingly.
Agency & Vendor Management Manage partnerships with external agencies negotiating contracts ensuring quality control and evaluating ROI for outsourced projects.
- Select and manage relationships with external agencies and freelancers.
- Negotiate contracts and manage budgets for external services.
- Ensure that all external content is onbrand and meets quality standards.
- Coordinate with agencies to ensure timely delivery of content.
- Assess and renew contracts based on performance and ROI.
Team Management & Development Lead and mentor a content team setting clear KPIs conducting performance reviews and fostering skill development through ongoing training and collaborative support.
- Lead and mentor the content team setting clear goals and KPIs.
- Organize training sessions to enhance team skills.
- Conduct regular performance reviews.
- Recruit and onboard new team members as needed.
- Foster a collaborative team environment.
Requirements
- 15 years of relevant experience in content strategy ideally within BPOs advertising media production or broadcasting with a proven record of managing largescale content operations.
- 10 years of experience leading and developing creative teams with demonstrated skill in mentoring and inspiring highperforming professionals.
- Foundational understanding of digital marketing principles to support and integrate content strategies across digital platforms.
- Ability to leverage data and analytics to inform strategy measure content impact and drive iterative improvements.
- Expertise in project management adept at handling concurrent projects to ensure timely highquality content delivery.
- Bachelor s degree in Communication Business Marketing Advertising Psychology or related fields.
TOOLS & PLATFORMS
Analytics & SEO
- Web Analytics: Google Analytics Adobe Analytics YouTube Analytics
- SEO & Keyword Research: SEMrush Ahrefs Moz Ubersuggest Google Keyword Planner
Content Management & Creation
- Content & Creative Design: Adobe Creative Suite Canva ChatGPT / OpenAI Jasper Quillbot Grammarly
- Video Production: Adobe Premiere Final Cut Pro Pictory
- Video Hosting: Wistia Vimeo d) Email Marketing: Mailchimp Constant Contact Klaviyo GetResponse
- Social Media Management: Hootsuite Buffer Publer Sprout Social SocialBee Later
Project Management & Collaboration
- Project & Task Management: Asana Trello ClickUp Monday.com Jira
- Spreadsheet & Data Analysis: Microsoft Excel Google Sheets
CRM & Customer Engagement
- CRM Platforms: Zoho CRM Salesforce Pipedrive
- Marketing Automation & Engagement: HubSpot Klaviyo GetResponse
Data Visualization & Reporting
- Data Visualization: Tableau Power BI Google Looker Studio
DESIRABLE QUALIFICATIONS
- Handson experience with generative AI for content creation ideally 2 years.
- Background in multimedia content production (design video editing) to support team workflow when needed.
- Advanced SEO knowledge and analytics expertise for datadriven content optimization.
- Educational credentials or additional certifications in content marketing or digital marketing.
- Empathy for customer psychology to create content that resonates with audience needs and motivations throughout their journey.
Benefits
Permanent Workfromhome setup
Companyprovided equipment
Secondary WiFi Modem
21 Leave Credits
100% conversion of UNUSED leave credits
HMO on Day 1
13th Month Pay
Grab Voucher every month
Birthday Gift
Loyalty Gift
Christmas Gift
WorkLife Balance
Active employee engagements physically such as Christmas Party & Team Building and virtual events such as townhall with prizes.
Employment Type
Full Time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
