Digital Marketing Executive
Digital Marketing Executive
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Job Description
Overview
Key responsibilities
- Develop and manage digital marketing campaigns
- Optimize content for the website and social networking channels
- Conduct extensive keyword research and analysis
- Campaign performance tracking and reporting
- Identify new trends in digital marketing evaluate new technologies and ensure the brand is at the forefront of industry developments
- Plan execute and measure experiments and conversion tests
- Utilize strong analytical skills to evaluate endtoend customer experience across multiple channels and customer touchpoints
- Collaborate with internal teams to create landing pages and optimize user experience
- Build and maintain our social media presence
- Plan and execute a variety of web SEO/SEM email social media and display advertising campaigns
Required qualifications
- Bachelors degree in Marketing or relevant field
- Proven experience as a Digital Marketing Executive or similar role
- Experience with A/B testing and other testing methods
- Working knowledge of ad serving tools
- Strong understanding of current online marketing concepts strategy and best practices
- Experience with digital marketing automation tools
- Uptodate with the latest trends and best practices in online marketing and measurement
- Strong analytical skills and datadriven thinking
- Experience in optimizing landing pages and user funnels
- Excellent written and verbal communication skills
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Employment Type
Full Time
