drjobs Marketing Communication Manager Trng phng Truyn thng Tip th

Marketing Communication Manager Trng phng Truyn thng Tip th

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1 Vacancy
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Job Location drjobs

Ho Chi Minh City - Vietnam

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

Essential Duties and Responsibilities (Key Activities of the role)

Brand

Be fully conversant with the brand its standards and its DNA (visual and written communication product service distribution e.g. brand Packages)

Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels

Manage all marketing/promotional/sales collateral development/production both on and off line

Monitor all printed materials to ensure adherence to corporate identity standards

Serve as hotel spokesperson when appointed by General Manager to make all official statements for hotel to media especially during crisis situations

Communications/Public Relations

Manage a fully integrated communications calendar for the Hotel around events food and beverage public holidays need periods

Establish and maintain a relationship with Key local press and local media

Liaise with the regional Communications team to maximize communications exposure

Ensure all visual and written communication (internal/external offline/online) is fully aligned with the hotels positioning and brand

Sponsorship:

To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI

Drive the marketing and communication (internal and external) of the Hotels CSR commitments

Loyalty & Partnerships

Ensure that ALL is robustly promoted in the hotel and champion a loyalty culture

Ensure the hotel ALL recognition program is followed and according to the brand promise

Drive the revenue potential across both rooms and food and beverage from Accor Advantage Plus members with timely offers and account management of the Accor Advantage Plus offices

To identify complimentary Partnership opportunities to grow the hotel equity (always ensuring our own Loyalty and Subscription programs are protected)

In conjunction with the Director of Revenue manage country regional and global partnership opportunities with airlines and financial institutions

Digital Marketing:

Effectively manage the hotels content and images through conducting regular website audits

Proactively explore all online opportunities for the hotels including but not limited to; local business opportunities city/regional tourism organizations

Manage the hotels website traffic and revenue generation promotional content display

Manage the hotel email database and e communication activity

Manage online advertising for the hotel (display banners SEM/PPC etc.)

Manage the online promotion for conference and catering and food and beverage activity at the hotel

Setup manage social media accounts and sharing sites as relevant to the hotels markets (Facebook Twitter You Tube Flickr etc.) and develop social networks

Monitor various media for positive and negative comments and discussions about the Hotel (Trip advisor Blogs and Forums). Take part in conversations and answer comments as a mediator

Maintain photo/electronic library of hotel Executive Committee and all other aspects of hotel

Establish PR & Communications programs that will benefit and support sales and F&B strategies and initiatives

Report to appropriate partys negative comments and discussions

Identify threats and opportunities in user generated content surrounding our hotel

Recommend new alternatives or ideas to develop the Hotels online marketing strategies

Team Management

Interview select and recruit team members

Identify and develop team members with potential

Conduct performance review with the team

Constantly monitor team members appearance attitude and degree of professionalism

Develop conduct and maintain all staff training programs for team members focusing on their development needs providing them with new skills to meet the changing needs of the business

Other Responsibilities

Attend all briefings meetings and trainings as assigned by management

Maintain a high standard of personal appearance and hygiene at all times

Be aware of the hotel fire & life safety/emergency procedures

Perform other reasonable duties assigned by the assigned by the Management


Qualifications :

3 years of relevant experiences or an equivalent combination of education and workrelated experiences.

Bachelors degree in Mass Communications or related field

Excellent organizational skills and ability to prioritize tasks

Be creative and innovative

Well groomed at all times to maintain a professional impression of the hotel

Excellent guest and client relations

Be results focused and be able to implement activities to drive revenue

Be very proficient in Microsoft applications

Establish a good understanding of TARS Accor distribution & pricing

Have excellent English and Vietnamese written and verbal communication skills

Extremely proactive with all activities to support the hotel

Be able to work effectively as part of a dynamic team


Remote Work :

No


Employment Type :

Fulltime

Employment Type

Full-time

Company Industry

About Company

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