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Essential Duties and Responsibilities (Key Activities of the role)
Brand
Be fully conversant with the brand its standards and its DNA (visual and written communication product service distribution e.g. brand Packages)
Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels
Manage all marketing/promotional/sales collateral development/production both on and off line
Monitor all printed materials to ensure adherence to corporate identity standards
Serve as hotel spokesperson when appointed by General Manager to make all official statements for hotel to media especially during crisis situations
Communications/Public Relations
Manage a fully integrated communications calendar for the Hotel around events food and beverage public holidays need periods
Establish and maintain a relationship with Key local press and local media
Liaise with the regional Communications team to maximize communications exposure
Ensure all visual and written communication (internal/external offline/online) is fully aligned with the hotels positioning and brand
Sponsorship:
To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI
Drive the marketing and communication (internal and external) of the Hotels CSR commitments
Loyalty & Partnerships
Ensure that ALL is robustly promoted in the hotel and champion a loyalty culture
Ensure the hotel ALL recognition program is followed and according to the brand promise
Drive the revenue potential across both rooms and food and beverage from Accor Advantage Plus members with timely offers and account management of the Accor Advantage Plus offices
To identify complimentary Partnership opportunities to grow the hotel equity (always ensuring our own Loyalty and Subscription programs are protected)
In conjunction with the Director of Revenue manage country regional and global partnership opportunities with airlines and financial institutions
Digital Marketing:
Effectively manage the hotels content and images through conducting regular website audits
Proactively explore all online opportunities for the hotels including but not limited to; local business opportunities city/regional tourism organizations
Manage the hotels website traffic and revenue generation promotional content display
Manage the hotel email database and e communication activity
Manage online advertising for the hotel (display banners SEM/PPC etc.)
Manage the online promotion for conference and catering and food and beverage activity at the hotel
Setup manage social media accounts and sharing sites as relevant to the hotels markets (Facebook Twitter You Tube Flickr etc.) and develop social networks
Monitor various media for positive and negative comments and discussions about the Hotel (Trip advisor Blogs and Forums). Take part in conversations and answer comments as a mediator
Maintain photo/electronic library of hotel Executive Committee and all other aspects of hotel
Establish PR & Communications programs that will benefit and support sales and F&B strategies and initiatives
Report to appropriate partys negative comments and discussions
Identify threats and opportunities in user generated content surrounding our hotel
Recommend new alternatives or ideas to develop the Hotels online marketing strategies
Team Management
Interview select and recruit team members
Identify and develop team members with potential
Conduct performance review with the team
Constantly monitor team members appearance attitude and degree of professionalism
Develop conduct and maintain all staff training programs for team members focusing on their development needs providing them with new skills to meet the changing needs of the business
Other Responsibilities
Attend all briefings meetings and trainings as assigned by management
Maintain a high standard of personal appearance and hygiene at all times
Be aware of the hotel fire & life safety/emergency procedures
Perform other reasonable duties assigned by the assigned by the Management
Qualifications :
3 years of relevant experiences or an equivalent combination of education and workrelated experiences.
Bachelors degree in Mass Communications or related field
Excellent organizational skills and ability to prioritize tasks
Be creative and innovative
Well groomed at all times to maintain a professional impression of the hotel
Excellent guest and client relations
Be results focused and be able to implement activities to drive revenue
Be very proficient in Microsoft applications
Establish a good understanding of TARS Accor distribution & pricing
Have excellent English and Vietnamese written and verbal communication skills
Extremely proactive with all activities to support the hotel
Be able to work effectively as part of a dynamic team
Remote Work :
No
Employment Type :
Fulltime
Full-time