SWEAT Economyis the worlds largest crypto onramp transforming fitness into a rewarding experience. Since launching in 2022 weve empowered 15 million active wallet holders across 170 countries to turn movement into real value. With 3 million monthly active users were leading the way in building the Movement Economy.
As Head of Comms and Content at SWEAT Economy youll be the voice of our brand across social channels from X and Reddit to YouTube and Telegram. Your mission To craft and execute a strategic content plan that captivates both cryptonatives and mainstream audiences positioning the SWEAT token as a revolutionary asset. Working closely with marketing product BD and community teams youll drive engaging content that inspires educates and converts fueling community growth and brand awareness. If youre an experienced crypto communicator with a knack for innovative storytelling this role offers you the chance to amplify SWEATs impact and vision.
In this role youll:
- Lead the development publication and performance monitoring of all external content across social media blogs website PR and video. Keep everything aligned with our brand tone and bigpicture goals
- Design and execute content strategies aimed at growing our token holder base. Focus on engaging the Web3 community educating users and driving use cases for SWEAT tokens
- Create tailored messaging for X Reddit YouTube and Telegram to maximize engagement and conversion
- Establish and uphold brand voice guidelines empowering the team to communicate onbrand with confidence and clarity
- Work handinhand with product marketing BD and community teams to keep messaging cohesive across all fronts
- Oversee content initiatives endtoend ensuring timely consistent and highquality delivery
- Use analytics to sharpen content strategies focusing on KPIs like token holder acquisition and engagement metrics across channels
You are:
- A Crypto Content Pro with 5 years of experiencebuilding stories that resonate with the cryptonative community
- A Web3 Whizfluent in the language of crypto trends protocols best practices all of it
- Stressresilient fast learner & doerpicking up new concepts quickly moving at lightning speed and delivering content thats spoton without needing a ton of edits. You keep it cool and keep the quality high even under pressure
- Proactive and selfstartingtaking ownership and running with projects from concept to completion
- An outstanding communicator articulate and polished with fluent or native English.
- Organized & adaptableskilled at managing multiple projects in a fastpaced setting shifting priorities when needed without skipping a beat
- Datadrivenusing analytics torefine and optimize content that keeps the community engaged and informed
- Crypto Enthusiast youre all about blockchain and Web3 and youre driven to educate reach into crypto communities and widen adoption
Bonus points if you have:
- Storytelling skills especially if youve created narratives in consumerfocused crypto roles
- Stakeholder management skills
- Communitybuilding experience
If this sounds like you and youre ready to make an impact with us wed love to meet you!