JewelsHire a distinguished leader in the realm of jewellery industry recruitment extends its invitation for a position at a renowned jewellery manufacturer located in Sitapura Jaipur.
Role :
The Digital Marketing Manager focuses on branding lead generation lead conversion marketing and maintaining the website s content. This role also includes SEO and ensuring the website functions correctly.
Responsibilities:
- Branding:
- Develop and maintain the companys brand image.
- Create and update brand guidelines.
- Ensure all materials reflect the companys branding.
- Lead Generation:
- Develop and implement strategies for attracting new leads.
- Manage and optimize online and offline advertising campaigns.
- Track and analyze lead generation metrics.
- Lead Conversion:
- Implement and monitor lead nurturing campaigns.
- Optimize the sales funnel for higher conversion rates.
- Work with the sales team to ensure smooth lead handover.
- Marketing:
- Develop and execute marketing campaigns.
- Manage social media accounts and content.
- Analyze marketing campaign performance and adjust strategies accordingly.
- Website Content Management:
- Determine which products and banners should be uploaded.
- Remove underperforming products from the website.
- Ensure website content is uptodate and relevant.
- SEO:
- Conduct regular SEO audits and implement recommendations.
- Optimize website content for search engines.
- Monitor and report on SEO performance.
- Functionality:
- Ensure all website functions (forms payment gateways etc.) are working properly.
- Identify and implement necessary website upgrades.
- Monitor website performance and resolve any technical issues.
SOP:
- Daily Tasks:
- Monitor and respond to social media interactions.
- Review and analyze daily lead generation and conversion metrics.
- Check website functionality and resolve any issues.
- Weekly Tasks:
- Update website content (new products banners blog posts).
- Conduct a website performance review and implement necessary changes.
- Hold a meeting with the marketing team to review campaign performance and strategies.
- Monthly Tasks:
- Conduct a comprehensive SEO audit.
- Review and update the marketing strategy.
- Prepare and present a performance report to the management team.
Requirements
- Good exposure with team handling of SEOs Web Developers & Content Creators
- Knowledge of handling websites of luxury & life style products
- Minimum 3 years of experience in the same role
- Bachelor s degree in Marketing (Digital) or equivalent.
- Highly competent in Microsoft Office i.e. Word Excel & Power point and GSuite i.e. Google Docs Sheets
- Trend analysis as per Market
- Creative & Dynamic
- Team Leading
- Innovative
- Good Communication Skills
Benefits
Budget Up to 40k
Location Sitapura Jaipur
Digital marketing, website management, coordination, Handling website and catalogue management
Education
Graduation