Digital Marketing Manager
Digital Marketing Manager
Posted on :
11-11-2024
Employer Active
1 Vacancy
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Job Description
Develop and Execute Digital Marketing Strategies:
- Create and implement integrated digital marketing strategies to drive business objectives (brand awareness lead generation sales etc.).
- Analyze customer insights and market trends to develop targeted campaigns.
- Monitor and optimize digital marketing strategies for maximum ROI.
Campaign Management & Optimization:
- Lead and manage paid advertising campaigns across platforms (Google Ads Facebook LinkedIn etc.) focusing on budget optimization audience targeting and ad copy creation.
- Develop SEO strategies to improve organic search rankings and increase web traffic.
- Plan create and execute email marketing campaigns ensuring high open and conversion rates.
Content Strategy & Execution:
- Work with content teams to develop engaging content for blogs social media videos and website copy.
- Oversee content calendar creation and ensure content aligns with overall marketing strategy and brand guidelines.
Analytics and Reporting:
- Analyze and report on the performance of digital marketing campaigns (using tools like Google Analytics SEMrush HubSpot etc.).
- Use insights and data to make informed decisions and optimize ongoing campaigns.
- Track key performance indicators (KPIs) including conversion rates clickthrough rates (CTR) ROI and customer acquisition costs (CAC).
Crossfunctional Collaboration:
- Collaborate with internal teams such as sales product and design to ensure alignment of marketing efforts with broader business goals.
- Work with external agencies or freelancers when necessary to execute campaigns or develop creative assets.
Stay Updated on Industry Trends:
- Stay current with digital marketing trends tools and best practices to maintain a competitive edge.
- Experiment with new marketing techniques and strategies to drive innovation.
Qualifications :
Education:
- Bachelors degree in Marketing Business Communications or a related field. A Masters degree is a plus.
Experience:
- Minimum 45 years of experience in digital marketing preferably within a tech SaaS or ecommerce environment.
- Proven track record of managing and optimizing paid digital advertising campaigns (Google Ads Facebook LinkedIn etc.).
- Strong understanding of SEO best practices and experience with SEO tools.
- Experience with email marketing platforms (e.g. Mailchimp HubSpot Marketo).
- Familiarity with analytics tools like Google Analytics Google Search Console and other reporting platforms.
Skills:
- Strong project management skills and ability to work under tight deadlines.
- Excellent communication skills both written and verbal.
- Ability to analyze data and derive actionable insights.
- Strong creative thinking and problemsolving abilities.
- Experience with content management systems (CMS) like WordPress.
- Proficiency in Microsoft Office Google Suite and relevant marketing software.
Remote Work :
No
Employment Type :
Contract
Employment Type
Contract
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