Senior Brand Manager - Obagi
Senior Brand Manager - Obagi
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Job Description
Senior Brand Manager Obagi
Location: London Office flexible working policy
Reports to: Marketing Director
Salary: Competitive bonus
About Healthxchange:
Founded in 2000 Healthxchange is the leading supplier of medical aesthetic products and services to professionals across the UK & Ireland. Healthxchange proudly partner with awardwinning brands including Obagi Medical Medik8 Jan Marini and Jane Iredale to strategically commercialise their products in market. We currently supply over 9000 clinics with a full range of products (Skincare Injectables Energybased devices) and services (software & education) to support their 360 business needs. The company offers a dynamic environment for innovation and growth within the medical aesthetic space.
About the role:
As the Senior Brand Manager you will take full ownership of endtoend brand planning for Obagi Medical the #1 Professional Skincare Brand in UK&I. From ideation to activation you will work closely with your counterparts in sales and education to develop an omnichannel brand plan that drives awareness leads and ultimately sales. You will be responsible for proving the commercial viability of your proposals securing budget and communicating with stakeholders to ensure effective implementation of plans through to completion. You will be supported by your counterparts in sales education and the activation team where we have specialties in Creative CRM Paid Media Digital and PR Comms & Advocacy. Further support will be provided by Third Party Agencies as and when required.
The ideal candidate is a confident communicative selfsufficient skincare enthusiast with a creative streak and fantastic planning skills. We will be looking for someone who has experience autonomously running endtoend brand strategies in a similar space and who is able to prove prior success in doing so.
Responsibilities:
- Create own and communicate an omnichannel brand strategy that is aligned with company and brand objectives
- Proactively manage relationships with both the Brand and our internal Sales Education and Commercial teams to ensure a rounded and considered plan is made
- Prepare detailed briefs for internal teams and oversee these through to completion
- Measure success of activations and feedback into plan
- Build business cases where necessary for securing the right budget ensuring prioritisation of key initiatives based on strategic importance
- Consider all channels when preparing plans including websites social media eshots/email marketing SEO PPC events PR partnerships print influencers and promotions inhouse or through use of agency.
- Attend and support key marketing events ensuring effective brand representation and engagement with stakeholders partners and customers.
- Work with our inhouse teams to create consistent content and collateral adapted for all marketing and sales channels and mediums
Requirements:
Essential:
- Minimum 7 years marketing experience
- Educated to degree level or equivalent
- Passionate about aesthetics
- Excellent verbal and written communication skills
- Organised detail oriented and accurate
- Creative selfstarter
- Able to meet deadlines and prioritise
- Positive attitude
- High integrity
- Commercial awareness
- Excellent analytical skills
- Team management experience
Desirable:
- B2B Experience
- Print and PoS Experience
- Copyright experience
- Google Analytics/Adwords certificate
Benefits:
Company pension annual performance bonus 25 days holiday plus bank holidays (and increasing with service) staff discount staff social events access to Health Assured EAP.
Healthxchange is committed to creating a diverse and inclusive work environment. We are proud to be an equal opportunity employer and we welcome and encourage applications from all qualified individuals regardless of race colour religion sex sexual orientation gender identity national origin age disability status marital status or any other legally protected status. All employment decisions are based on merit qualifications and business needs.
Employment Type
Full Time
