Business Analyst
Business Analyst
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Job Description
Role Overview:
We are looking for a contract Business Analytics Consultant to optimize digital campaigns in the Customer Success domain. This role focuses on using data analysis to enhance campaign performance customer engagement retention and churn reduction. You will collaborate with crossfunctional teams to design and evaluate campaigns that support customer success and maximize renewals. The ideal candidate has strong expertise in digital marketing campaign analytics and customer lifecycle management with a proven ability to use data to drive customer success outcomes.
Key Responsibilities:
- Campaign Measurement & Reporting: Develop frameworks to measure engagement adoption and retention. Use tools like Tableau Python and Excel to create dashboards and reports that track campaign effectiveness and impact on churn renewals and customer retention simplifying insights for nontechnical stakeholders.
- Process Automation: Identify and implement process improvements and automation in data collection and reporting to boost efficiency and accuracy.
- DataDriven Insights: Conduct advanced analysis of customer engagement/ interactions and intended outcomes uncovering actionable insights to improve campaign targeting and customer retention.
- Stakeholder Collaboration: Work closely with Marketing Customer Success and Product teams to align campaign strategies with business goals and customer retention efforts.
- Insights Presentation: Present datadriven recommendations to stakeholders ensuring alignment with broader customer success objectives.
Qualifications:
- Bachelors degree in Business Finance Economics Statistics Data Science or a related field.
- Proven experience in business analytics with a focus on Customer Success Analytics or Renewal Insights.
- Strong proficiency in data analysis tools and software (e.g. SQL Excel Tableau).
- Excellent analytical skills with the ability to interpret complex data and provide actionable insights.
- Good understanding of Customer Success metrics and renewal processes.
- Excellent communication and presentation skills with the ability to convey complex information to nontechnical stakeholders.
- Detailoriented with strong problemsolving and criticalthinking abilities.
- Ability to work independently and manage multiple tasks in a fastpaced environment.
Preferred Skills:
- Experience in the technology or SaaS (Software as a Service) industry.
- Experience with CRM ERP and other platforms (e.g. Salesforce Gainsight and Snowflake).
- Knowledge of advanced analytics techniques (e.g. forecasting predictive modeling machine learning).
Employment Type
Full Time
