Plan and execute all digital marketing strategies including SEO/SEM email marketing social media and display advertising campaigns.
Develop and implement creative marketing strategies that support the companys growth.
Analyze performance data and optimize campaigns for improved ROI.
Manage and enhance the companys online presence through social media platforms blogs and other digital channels.
Collaborate with internal teams to create and optimize landing pages websites and content to drive traffic and improve conversions.
Stay up to date with the latest digital marketing trends industry news and emerging technologies to ensure the company remains competitive.
Monitor website analytics and other key metrics using tools like Google Analytics SEMrush etc. to ensure campaign effectiveness.
Lead the development and execution of strategies for lead generation and customer engagement.
Requirements
- Bachelor s degree in Marketing Digital Media or a related field.
- Proven experience (1 years) as a Digital Marketing Executive or similar role.
- Strong understanding of current digital marketing tools and best practices.
- Experience in handling paid campaigns on Google Ads Facebook LinkedIn and other relevant platforms.
- Knowledge of SEO web analytics tools (e.g. Google Analytics SEMrush) and marketing automation tools.
- Excellent communication skills and ability to work collaboratively.
- Creative thinker with strong problemsolving skills and a proactive attitude.
Preferred Skills:
- Knowledge of the technology industry particularly in vision inspection systems and trackandtrace solutions.
- Familiarity with CRM tools and email marketing platforms.
- Experience in B2B marketing and working with technical products.
Benefits
Competitive salary with performancebased bonuses.
Opportunity to grow and advance in a fastpaced innovative environment.
A dynamic and collaborative team.
Professional development and training opportunities.
Flexible work environment (Hybrid/Remote options available).
Bachelor's degree in Human Resources, Business Administration, or a related field. 1-2 years of experience in HR and administrative functions. Sound knowledge of HR practices, employment laws, and regulations. Strong organizational and time management skills with the ability to multitask effectively. Excellent communication and interpersonal skills. Proficiency in MS Office applications (Word, Excel, PowerPoint). Attention to detail and accuracy in all tasks. Ability to maintain confidentiality and handle sensitive information. Self-motivated with a proactive and problem-solving mindset. Note: This job description is a general overview of the typical responsibilities and requirements for the role of HR and Admin Executive with 1-2 years of experience. Actual job duties may vary based on the specific needs and priorities of the company.