Marketing ytics Project Manager Paid Traffic Agency

Job Description

Hi there!
We are Semrush a global IT company developing our own product a platform for digital marketers. New stars are born here so dont miss your chance.
This is our role Marketing ytics Project Manager for those who value interaction with customers understand risk management and can streamline chaotic processes in a couple of meetings.

Tasks in the role

• EndtoEnd Project Management: Manage and execute ytics projects from inception to completion ensuring timely delivery quality control and alignment with business objectives
• MTA Implementation: Lead the implementation of new MultiTouch Attribution (MTA) systems to enhance marketing effectiveness
• MMM Coordination: Coordinate the marketing mix modeling (MMM) implementation project to optimize marketing spending and improve ROAS
• Data gathering: from various digital marketing channels such as Google ytics social media platforms email campaigns and CRM systems. Ensuring the accuracy consistency and quality of data collected
• Objective Tracking: Enhance the tracking of objectives to better measure campaign success
• Dashboard Improvements: Follow up on and drive enhancements in dashboard functionalities for better data visualization and accessibility
• Data ysis: Performing indepth ysis of marketing campaigns to measure effectiveness ROI and identify areas for improvement
• Propose Enhancements: Recommend and implement new measurement tracking and data visualization tools and techniques to improve overall ytics capabilities
• Incremental Testing: Champion incremental testing and diminishing return projects to identify the most effective marketing strategies and channels
• CrossDepartment Liaison: Act as a key liaison between Digital Marketing ytics Marketing ytics Martech and Infrastructure teams to ensure cohesive project and alignment with broader business goals

Requirements

Who we are looking for

Technical Ss

• Proficiency in ytics tools such as Google ytics Google Tag Manager or similar platforms
• Experience with MTA and MMM tools and odologies
• Proficiency in data visualization tools such as Tableau Power BI or similar
• Knowledge of SQL Python R or other data manipulation languages is a plus

Soft Ss

• Excellent project management ss including the ability to manage multiple projects simultaneously
• Strong ytical and problemsolving ss
• Effective communication and interpersonal ss to work with crossfunctional teams
• Ability to translate complex data and ytics concepts into actionable insights for nontechnical stakeholders
• Strong attention to detail and a commitment to quality
• Ability to work independently and as part of a team
• Proactive and selfmotivated with a continuous improvement mindset

Qualifications

• Bachelors degree in Marketing Business Data Science or a related field. Masters degree preferred
• Minimum of 5 years of experience in ytics project management within a digital marketing environment
• Proven track record of successfully managing and delivering ytics projects

Not required but a plus

• Strong understanding of programmatic advertising and bid optimization techniques
• Familiarity with social media ytics tools
• Understanding of AI and machine learning applications in marketing ytics is a plus
• Relevant certifications in project management (PMP Scrum etc. ) are a plus
• You share our common values: Trust because we prefer to speak up and be our true selves; Sense of Ownership because its not worth wasting time on soing you dont believe in; and enthusiasm for Constant Changes because we are always looking to make things better

A bit about the team

You can get to know the team better at one of the interviews but some brief information about future colleagues will be useful now.

We are seeking an experienced and dynamic ytics Project Manager to oversee and drive the endtoend management of tracking and ytics projects within our digital marketing team. The ideal candidate will possess a h2 technical background in ytics exceptional project management ss and the ability to act as a bridge between various departments to ensure seamless project and impactful outcomes.

They say there are no perfect candidates but that might well be you if

• You are DataDriven: You are pionate about data & insights and deeply understand how to systematically improve performance.
• You embody our core values: Trust as we value open communication and authenticity; Sense of Ownership as you believe in the importance of dedication and commitment; and Enthusiasm for Constant Change as we are always striving for improvement.
• You have a strong willingness to learn adapt and embrace new challenges.

We will try to create all the right conditions for you to work and rest comfortably

• Its up to you to decide what work format works best for you. You can #wfo #wfh or mix both.
• Flexible working day start
• Unlimited PTO
• Hobby benefit
• Breakfast snacks and coffee at the office
• Corporate events
• Training courses conferences
• Gifts for employees

Finally a little more about our company

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization payperclick content social media and competitive research campaigns and get measurable results from online marketing.

Weve been developing our product for 16 years and have been awarded G2s Top 100 Software Products Global and US Search Awards 2021 Great Place to Work Certification Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.

users in America Europe Asia and Australia have already tried Semrush and over 1000 people around the world are working on its development. The Semrush team is constantly growing.

Our new colleague we are waiting for you!
Semrush is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race religion creed color national origin sex pregnancy sexual orientation gender identity gender expression age ancestry physical or mental disability or medical condition including medical characteristics genetic identity marital status military service or any other clification protected by applicable local state or federal laws. All employment decisions are based on business needs job requirements merit and individual qualifications.