TRADE MARKETING MANAGER
TRADE MARKETING MANAGER
Posted on :
28-09-2024
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1 Vacancy
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Job Description
On behalf of one of its clients a marketing agency dedicated to F&B industry the French Chamber of commerce is looking for a Trade Marketing Manager.
Role
The Trade Marketing Manager is responsible for managing all the retails and events related activities across 3 countries with Singapore as the primary market followed by Indonesia and Malaysia respectively.
The incumbent is expected to initially build strategic & al plans for both B2B and B2C with strong alignment amongst all stakeholders. Sales marketing trade marketing clients consumers event partners many different parties will be part of everyday business.
You will be working closely with both the Communication team and Design team.
Missions
Manage clients projects including trade marketing & events.
Define build and implement communication and marketing strategy with the Communication Managers for an integrated campaign.
Plan and deploy trade promotion programs for food and beverage products via all channels (distributor retail Ecommerce...)
Propose and execute branding activations via instore display/ OOH/sampling/giftwithpurchase etc. to ensure effective marketing activities campaign.
Maintain and improve good relationships with stakeholders: importers distributors retailers ecommerce platforms countries associations government agencies embassies etc.
Research and get in contact with potential partners to explore more cooperation opportunities.
Research on market competitors and keep updated with current marketing trends.
Plan and organize both indoor and outdoor events with size ranging from 10 200 attendants.
Control and monitor closely projects budget cost ratio and ROI.
Track and evaluate results of each program/channels weekly monthly
Requirements
Minimum 4 years of trade and event marketing within the retail environment or creative agencies (preferably those who have worked with the local supermarkets and events companies).
Strong knowledge of consumer and customer needs with some B2B background.
Knows what s hot and happening in the market locally specifically on the trade.
Experience in planning and implementing endtoend activities from budgeting to KPIs with retail and event partners.
Candidate should have (Trade) Marketing affinity: enjoys storytelling and is passionate for building brands and concepts. Have a solid understanding in marketing channels and materials
Proficient in using Google documents: Slides Sheets Docs
Good interpersonal skills fluent in English
Gogetter and being proactive in startup environment
Benefits
What the Company Offer :
Attractive bonus and increment package based on team performance (We all are in one so is one or none)
Opportunity to learn about F&B industry through the team and skills development training
Working with customer worldwide
Strategic office location close to Chinatown
Vibrant team mates and exciting projects
Health and mental cares (We believe in people and they are one of the important assets to the company )
Our ideal candidate is: A creative thinker with a strong visual eye and technical know-how. Well-versed in design fundamentals with an intuitive grasp of colour, graphic composition, design and typography. Passionate about storytelling through visual imagery. Curious with a collaborative mindset, and enjoys working with people. An adaptative multi-tasker, flexible to change, and open to responding to direction. Responsible and good at personal time management, with the ability to work under pressure to short timelines. Passionate and motivated, and possesses a high level of initiative with good problem-solving skills. Knowledge of graphic design and layout, and basic photography. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), and relevant/related programs. Proficient in video software (Adobe After Effects, Premier Pro) Web knowledge and social media marketing experience will be an advantage. Diploma/Degree Students and Fresh graduates of Visual Communication, Graphic Design, or other relevant design-related studies are invited to submit a CV and digital portfolio.
Employment Type
Full Time
Key Skills
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