Marketing and Content Creator

Marketing and Content Creator

Overview:

Key Responsibilities:

• Developing and implementing content marketing strategies
• Creating compelling and SEOoptimized content for digital platforms
• Managing and growing social media presence through engaging content
• Conducting market research and identifying target audience preferences
• Collaborating with the marketing team to develop campaign concepts and marketing materials
• Measuring and analyzing the performance of marketing content and campaigns
• Utilizing analytics tools to track content engagement and optimize strategies
• Managing email marketing campaigns and newsletters
• Collaborating with graphic designers and other team members to create visual content
• Staying uptodate with industry trends and best practices in content marketing
• Brainstorming and presenting creative content ideas
• Developing and maintaining a content calendar
• Assisting in the creation of advertising and promotional materials
• Contributing to marketing meetings and providing innovative insights
• Ensuring brand consistency across all content produced

Required Qualifications:

• Bachelors degree in Marketing Communications Journalism or related field
• Proven experience as a content creator copywriter or similar role
• Proficiency in SEO and keyword research
• Strong understanding of social media platforms and their audience
• Excellent writing editing and proofreading skills
• Ability to work effectively within a team and independently
• Experience with content management systems (CMS) and marketing tools
• Knowledge of current marketing trends and multimedia content creation
• Datadriven mindset with the ability to interpret analytics and adjust strategies
• Creative thinking and problemsolving skills
• Ability to manage multiple projects and meet deadlines
• Graphic design skills and basic knowledge of Adobe Creative Suite (preferred)
• Strong communication and presentation abilities
• Digital marketing certification or additional training (a plus)
• Portfolio showcasing past content creation and marketing projects

content creation,marketing strategy,social media management,seo,copywriting,elearning