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Job Location drjobs

Manila - Philippines

Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Job Description

IBCGroup.io is a leading blockchain and crypto advisory firm dedicated to providing innovative solutions and insights in the rapidly evolving crypto space. We are seeking a talented Digital Marketer & Advertiser to join our dynamic team.

Responsibilities:

  • Develop and execute paid media campaigns across search engines social media and Web3 platforms optimizing for performance.
  • Manage programmatic ad buying using automation tools for efficient realtime bidding and costeffective placements.
  • Monitor and optimize social media ads using datadriven insights to adjust for maximum ROI.
  • Run Web3specific ad campaigns targeting blockchain communities while integrating smart contractbased tracking for user actions.
  • Implement tracking systems and analyze performance using tools like Google Analytics and blockchain explorers to monitor KPIs such as CPC CPA and ROAS.
  • Set up marketing automation tools to streamline ad delivery retargeting and reporting processes.
  • Manage influencer collaborations and automate partnership tracking to measure campaign impact.
  • Oversee display ads and banner automation ensuring efficient ad placements and continuous optimization for conversions.
  • Set up A/B testing for ads to compare performance and optimize creative targeting and ad formats.
  • Create and manage remarketing campaigns targeting users based on prior engagement or website visits.
  • Integrate ad tracking pixels and conversion tracking across digital assets to improve data accuracy.
  • Collaborate with the team to design ad visuals and copy that align with campaign objectives.
  • Monitor and manage ad budgets ensuring costefficiency and meeting monthly ad spend targets.
  • Analyze competitor advertising strategies and identify opportunities for differentiation.
  • Maintain relationships with ad platforms and networks staying updated on new ad features and tools.
  • Generate automated performance reports providing regular insights to stakeholders on campaign progress.

Qualifications:

  • Bachelors degree in Marketing Advertising or a related field.
  • Proven experience in digital marketing and advertising with a focus on paid media campaigns.
  • Strong understanding of programmatic ad buying and realtime bidding.
  • Experience with Web3 advertising and blockchain technology is a plus.
  • Proficiency in using marketing automation tools and analytics platforms such as Google Analytics.
  • Excellent analytical skills and the ability to interpret data to make informed decisions.
  • Strong project management skills and attention to detail.
  • Ability to work collaboratively in a team environment.
  • Excellent communication and interpersonal skills.

What We Offer:

  • Competitive salary and benefits package.

  • Opportunity to work with a leading firm in the blockchain and crypto industry.

  • Flexible working hours and remote work options.

  • Collaborative and innovative work environment.

Remote Work :

No

Employment Type

Full Time

Company Industry

About Company

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