Digital Marketing Manager

• Assist in developing and implementing digital marketing strategies that build enduring connections with target audiences.
• Manage and monitor the companys presence on social media platforms (e.g. Twitter Facebook LinkedIn) to drive engagement and brand visibility.
• Launch optimized online advertising campaigns via Google Ads Facebook Ads and other relevant channels to enhance brand awareness.
• Lead SEO initiatives including keyword research onpage optimization and image optimization to improve organic search performance.
• Create and distribute online newsletters and promotional emails across various channels to engage prospects and customers.
• Develop innovative content marketing ideas and regularly update the company website to enhance the user experience.
• Collaborate with design teams to improve website functionality and user experience.
• Analyze the performance of digital marketing campaigns using analytics tools such as Google Analytics WebTrends and others to identify areas for improvement.
• Stay current with online marketing trends and best practices to ensure strategies remain competitive and effective.
• Maintain and nurture partnerships with external media agencies and vendors to ensure campaign success.

digital marketing,social media,email campaigning,seo,sem