Trade Marketing Manager- FMCG

Job Location: Beirut Lebanon

Company sector: FMCG Distributor

Key Responsibilities:

1. Trade Marketing Strategy & :

• Develop implement and monitor trade marketing strategies to drive brand awareness increase product visibility and boost sales in all channels (e.g. retail wholesale distributors).
• Work closely with the sales and marketing teams to align trade marketing activities with brand goals and ensure product availability in key retail outlets.
• Lead the design of promotional campaigns including instore activations displays and consumer engagement strategies that appeal to target markets.
• Analyze market trends consumer data and competitor activity to adjust strategies and drive market share growth.

2. TMR Team Leadership & Management:

• Directly manage and lead a team of Territory Manager Representatives (TMRs) providing them with the tools guidance and support to effectively represent the brand in the field.
• Set clear objectives and performance targets for TMRs to ensure that they maximize product placement merchandising and instore promotions.
• Conduct regular performance reviews of TMRs providing coaching and feedback to enhance their onground .
• Ensure TMRs regularly visit key retail locations monitor storelevel and collect feedback on promotions and competitor activities.

3. Field & Territory Management:

• Coordinate closely with TMRs to ensure seamless of trade marketing initiatives across different territories.
• Support TMRs in identifying opportunities to grow market share expand distribution and optimize product placements within their assigned territories.
• Visit retail outlets and distributors with TMRs to assess market conditions product availability and the effectiveness of instore promotional efforts.
• Ensure consistent of national campaigns at the local level while allowing for territoryspecific adjustments when needed.

4. Budget Management & ROI Tracking:

• Manage the trade marketing budget for each territory working with TMRs to allocate resources to highimpact opportunities.
• Track the performance of trade marketing initiatives through KPIs such as sales growth ROI and customer engagement.
• Provide regular reports on trade marketing performance and the contributions of TMR activities in driving territory sales

5. Retail Relationship Building:

• Develop and nurture relationships with key retail and distribution partners to ensure strong support for the companys products.
• Work with TMRs to build relationships with store managers buyers and retail decisionmakers to enhance the brands shelf space and prominence.

6. Market & Competitor Intelligence:

• Gather and analyze insights from TMRs on local market conditions including consumer preferences competitor activities and promotional effectiveness.
• Use market data to inform trade marketing strategies and ensure that the company remains competitive across all territories.

Skills & Requirements:

• Bachelors degree in Marketing Business Administration or a related field.
• Minimum 6 years of experience in trade marketing within the FMCG sector.
• Experience & knowledge of the Lebanese market including key retail and distribution channels.
• Strong experience in managing Territory Manager Representatives with a focus on training motivating and performance optimization.
• Ability to develop and execute trade marketing plans that drive sales and market share growth.
• Proficient in managing trade marketing budgets forecasting and optimizing spend for maximum ROI.
• Ability to analyze sales data market trends and competitor activities to develop actionable insights.
• Experience in planning and executing instore promotions product launches and trade events.
• Strong understanding of retail strategies and how to optimize shelf placement displays and merchandising.
• Effective collaboration with the sales team to align trade marketing activities with sales objectives.
• Strong negotiation skills to manage relationships with retailers suppliers and other stakeholders.
• Proficient in MS Office (Excel PowerPoint Word).
• Familiarity with CRM
• Ability to use data analytics tools for market and sales analysis.
• Willingness to travel within Lebanon for market visits and retailer meetings.

Remote Work :

No