Performance Marketing Executive
Performance Marketing Executive
Posted on :
15-09-2024
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
Overview
The Performance Marketing Executive plays a crucial role in driving the digital marketing strategies and campaigns of the organization. They are responsible for optimizing and executing performancedriven marketing initiatives that effectively reach and engage the target audience ultimately contributing to the companys growth and revenue goals.
Key responsibilities
- Devise and implement performance marketing campaigns to drive customer acquisition and engagement.
- Analyze and optimize PPC SEO and digital advertising campaigns to maximize ROI.
- Utilize datadriven insights to improve campaign performance and drive continuous optimization.
- Monitor and report on key performance metrics providing actionable recommendations for improvement.
- Collaborate with crossfunctional teams to ensure alignment of marketing efforts with overall business goals.
- Conduct competitive analysis to stay ahead of market trends and identify new opportunities.
- Manage budget allocation and performance tracking to ensure efficient resource utilization.
- Utilize A/B testing and other methodologies to optimize conversion rates and drive campaign effectiveness.
- Stay updated with industry best practices and emerging trends in performance marketing.
- Contribute to the development of marketing strategies and plans by leveraging performance marketing insights.
- Develop and maintain relationships with key advertising platforms and vendors.
- Create compelling ad copy and content that aligns with brand messaging and resonates with the target audience.
- Collaborate with creative and content teams to ensure unified and effective campaign delivery.
- Use marketing automation tools to streamline and scale marketing processes effectively.
Required qualifications
- Bachelors degree in Marketing Business or a related field.
- Proven experience in managing and optimizing performance marketing campaigns.
- Demonstrated expertise in using analytics and marketing tools such as Google Analytics AdWords and Facebook Ads Manager.
- Strong understanding of SEO principles and best practices.
- Proficiency in data analysis and interpretation to guide marketing decisions.
- Excellent understanding of A/B testing and conversion rate optimization.
- Ability to work effectively with crossfunctional teams and external partners.
- Excellent communication and interpersonal skills to effectively convey performance insights and influence decisionmaking.
- Strong project management skills to handle multiple campaigns and priorities simultaneously.
- Uptodate knowledge of digital marketing trends and best practices.
- Relevant certifications or training in performance marketing and digital advertising.
- Experience with marketing automation platforms is a plus.
- Ability to thrive in a fastpaced and dynamic work environment.
- Detailoriented with a focus on continuous improvement and innovation in marketing strategies.
competitive analysis,project management,seo,digital marketing trends,performance marketing,marketing automation,industry best practices,data-driven marketing,analytics,certifications,data-driven insights,digital advertising,digital marketing,innovation,data analysis,interpersonal skills,budget allocation,ppc,a/b testing,communication
Employment Type
Full Time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
